February has been a big month for online video. Google announced plans to incorporate video ads into search results. YouTube launched video ads in a big way. And Yahoo! Video re-launched with wider screen and enhanced social networking features.
Overall, the online video market grew 3% for the month. Compete tracks US-based traffic to 50+ online video properties.
YouTube continued to lead the pack, with a market share hovering around 50% since August.
Meanwhile, ManiaTV, which features indie music and news on Hollywood scene, caught attention with a 40% surge in visits on a 15% lift in unique visitors. Shows from B-list celebrities like Tom Green and Dave Navarro kept viewers coming back..
That’s good news for ManiaTV, especially since the 2nd string/niche video aggregators (think Heavy and Break) are tightening around 3.5 — 4M unique visitors.
Lastly, the new Yahoo! Video brings videos across the Yahoo! network and enables users to build out video-based profiles and join a community. On the February 15th launch, the site featured an exclusive: a trailer for the new Indiana Jones and the Kingdom of the Crystal Skull.