Monthly Archives: January 2008

Candidate FaceTime in December: Obama Surges; Religion boosts GOP Rivals

The American public’s increasing interest in the presidential election helped the candidates increase their online FaceTime with voters by an average of 25% in December. Ron Paul continued to lead all candidates while Mike Huckabee‘s surge continued thanks, in part, to publicity surrounding his controversial Christmas message. Mitt Romney‘s speech on his faith helped the former Massachusetts Governor double his FaceTime from November, the largest percentage gain for any candidate.

If Clicks Were Votes, the New Hampshire Primary Winners Are"¦ (or as goes the swines, so go the moose)

Sitting at home over the holidays, working a bit, and watching television, I was inundated with New Hampshire presidential candidate ads. Already? With the Iowa Caucus on January 3rd and New Hampshire 5 days later on the 8th, my immediate question was, "What does our panel data say about these two events and what predictions can I make?" I looked at 5 consecutive days of consumer internet behavior, immediately prior

MediaPost – From the Head To The Torso

From the Head To The Torso By Steve Smith AS TRAFFIC FRAGMENTS AROUND THE Web, finding a large qualified audience to target becomes an everyday challenge for media buyers. The usual suspects in a given segment, whether it is entertainment, auto or fashion, become the natural locus for ad dollars, inventory squeezes and CPM inflation. Behavior Match is an intriguing new planning tool from Compete Inc. that segments users into

Top Online Dating Sites: Singlesnet takes the lead

Online personal sites are a lot like social networks; the most critical factor for a site’s success is people. More specifically, the volume and activity level of members needs to be high enough for users to make connections, and for visitors to be enticed to join. But despite the online personals market becoming increasingly crowded with newcomers, the top dogs of the industry seem to be as strong as ever.

Was Huckabee's 'Hucka-boom' a month too soon?

In an amazingly short period of time Mike Huckabee has vaulted into contention for Iowa’s GOP delegates and with them a springboard into the follow-on contests in other states. After Fred Thompson failed this past fall to capitalize on the one-time excitement among conservatives for his would-be campaign, Huckabee’s populist message, evangelical appeal, and glowing early press coverage catapulted him to the ranks of the top tier candidates. Of course,

Rental Cars – Who Books Two?

I recently needed to book a rental car, so I started the search where all my travels begin, SideStep. The usual suspects and rates were quickly displayed, but it was a deal for CarRentals.com appearing in the sponsored links that caught my attention. Thanks to the Compete.com toolbar, I checked to make sure CarRentals.com was a trusted site with decent traffic. Sure enough, they were, and I quickly locked up

Happy New Year From Compete.com!