Yearly Archives: 2007

Quick Tip: Are they loyal or offer-driven?

We love hearing from our users, and love it even more when you find a cool useful way to use Compete. Gary recently used Compete.com to analyze how one of his client’s traffic compared to its closest competitor. He quickly discovered:

Have YOU been to the Alltel Man Cave yet?

By now you’ve probably seen the new Alltel branding campaign Head-to-Head on TV. In the ads, Chad, the cool Alltel rep, does battle with the geeky, dorky and all-together uncool "sales guys" from the Big 4 carriers. Verizon Wireless, AT&T, Sprint and T-Mobile seem to make it their life mission to take down Chad and Alltel. And, of course, they’re always unsuccessful. Not a bad branding campaign for standing out

Who Will Be Shopping on Black Friday?

Black Friday marks one of the busiest shopping days of the year. Many retailers open early and offer discounts on popular holiday gifts to attract consumers. Compete conducted a survey of over 900 consumers planning on shopping this holiday season. Nearly half of those surveyed will head to the stores on Black Friday to take advantage of the deals. 57% plan on completing over half of their holiday shopping on

A Return to Caveman Times?

So easy a caveman can do it"¦.Who would have guessed that what started as a funny tag line to a GEICO ad campaign would lead to a budding pop-culture hit? (My favorite line from those commercials is when the caveman sitting on his therapist’s couch says "my mother’s on the line, I’ll put her on speaker.") Perhaps to appease his anger, GEICO built the Caveman a killer crib and later

Candidate FaceTime: Measuring Presidential Contenders' Web-Wide Efforts

The rise in popularity of social networking and video sharing websites in the years since the last US presidential election has created a myriad of new ways for candidates to reach and engage voters. The leading candidates all have, for example, MySpace and facebook profiles, flickr pages, and their own YouTube channels. Combined, the candidates have posted over 2,500 videos to their YouTube channels since January. As candidates’ move beyond

Compete Announces Search Analytics Select

Compete announces Search Analytics Selectâ„¢, a new service designed for marketers looking to combine their customer segmentation strategies with search engine marketing. It is the only service that reports competitive search performance within specific segments, giving marketers new insight into how their SEO/SEM campaigns attract and engage their most important customer segments. How many "searchers" are in a given segment each month? What terms and engines does this segment use?

October 2007 Search Market Share: Is taking shots at the big guy working for Ask?

I’m not sure if this is consistent in every market, but here in Boston, IAC has been beating the Ask advertising drum like crazy. It seems like everywhere I turn the channel these days I come across the latest "Can your search engine do this?" campaign. The media spend numbers aren’t available yet, but my guess is IAC spent a bundle in October taking a not so subtle knock at

Connecting the Social Graph: Member Overlap at OpenSocial and Facebook

OpenSocial is a Google-led initiative to get into social networking (in a bigger way than Orkut) and, purportedly, to create "open standards" so users can access their data on any social network. The project is still taking shape, but it looks like it will give users access to widgets across a bunch of social networks, at least as a first phase. Looking at the OpenSocial coalition of social networks, some,

10 Questions with Guy Kawasaki: How Compete competes with Alexa, comScore

Guy Kawasaki is a managing director of Garage Technology Ventures, Technorati 50 blogger, and a columnist for Entrepreneur Magazine. He was an Apple Fellow at Apple Computer, Inc. His job description at Apple was “to protect and preserve the Macintosh cult by doing whatever he had to do” — how cool is that?! Guy is also the author of eight books including The Art of the Start (a must read).

Woot: Home of Digital Cameras, MP3 Players, and Roombas

Checking the "deal of the day" at woot.com has become part of my morning routine akin to satisfying my caffeine dependency. Piggybacking on the ebay phenomenon, woot.com takes advantage of the desire to buy when there is limited stock/time. Ironically, "bags o’ crap" are the most sought after item for sale on woot. The concept of the site is simple, but it’s easy to get hooked. In September 2007, woot.com

iPhone In A Class (and Category) By Itself

The iPhone may have recently been awarded Time’s Invention of the Year, but are consumers still interested? Recent Compete analysis showed that the iPhone launch generated more online interest at ATT.com than any other wireless handset launched in the last few years. The iPhone saw 10x the online interest of the Samsung Blackjack launch, which had the most online interest of any device at ATT.com last year (and that launch