Monthly Archives: November 2007

A Return to Caveman Times?

So easy a caveman can do it"¦.Who would have guessed that what started as a funny tag line to a GEICO ad campaign would lead to a budding pop-culture hit? (My favorite line from those commercials is when the caveman sitting on his therapist’s couch says "my mother’s on the line, I’ll put her on speaker.") Perhaps to appease his anger, GEICO built the Caveman a killer crib and later

Candidate FaceTime: Measuring Presidential Contenders' Web-Wide Efforts

The rise in popularity of social networking and video sharing websites in the years since the last US presidential election has created a myriad of new ways for candidates to reach and engage voters. The leading candidates all have, for example, MySpace and facebook profiles, flickr pages, and their own YouTube channels. Combined, the candidates have posted over 2,500 videos to their YouTube channels since January. As candidates’ move beyond

Compete Announces Search Analytics Select

Compete announces Search Analytics Selectâ„¢, a new service designed for marketers looking to combine their customer segmentation strategies with search engine marketing. It is the only service that reports competitive search performance within specific segments, giving marketers new insight into how their SEO/SEM campaigns attract and engage their most important customer segments. How many "searchers" are in a given segment each month? What terms and engines does this segment use?

October 2007 Search Market Share: Is taking shots at the big guy working for Ask?

I’m not sure if this is consistent in every market, but here in Boston, IAC has been beating the Ask advertising drum like crazy. It seems like everywhere I turn the channel these days I come across the latest "Can your search engine do this?" campaign. The media spend numbers aren’t available yet, but my guess is IAC spent a bundle in October taking a not so subtle knock at

Connecting the Social Graph: Member Overlap at OpenSocial and Facebook

OpenSocial is a Google-led initiative to get into social networking (in a bigger way than Orkut) and, purportedly, to create "open standards" so users can access their data on any social network. The project is still taking shape, but it looks like it will give users access to widgets across a bunch of social networks, at least as a first phase. Looking at the OpenSocial coalition of social networks, some,

10 Questions with Guy Kawasaki: How Compete competes with Alexa, comScore

Guy Kawasaki is a managing director of Garage Technology Ventures, Technorati 50 blogger, and a columnist for Entrepreneur Magazine. He was an Apple Fellow at Apple Computer, Inc. His job description at Apple was “to protect and preserve the Macintosh cult by doing whatever he had to do” — how cool is that?! Guy is also the author of eight books including The Art of the Start (a must read).

Woot: Home of Digital Cameras, MP3 Players, and Roombas

Checking the "deal of the day" at woot.com has become part of my morning routine akin to satisfying my caffeine dependency. Piggybacking on the ebay phenomenon, woot.com takes advantage of the desire to buy when there is limited stock/time. Ironically, "bags o’ crap" are the most sought after item for sale on woot. The concept of the site is simple, but it’s easy to get hooked. In September 2007, woot.com

iPhone In A Class (and Category) By Itself

The iPhone may have recently been awarded Time’s Invention of the Year, but are consumers still interested? Recent Compete analysis showed that the iPhone launch generated more online interest at ATT.com than any other wireless handset launched in the last few years. The iPhone saw 10x the online interest of the Samsung Blackjack launch, which had the most online interest of any device at ATT.com last year (and that launch

At $300 million – each Digg unique visitor is worth $16.30

Is Digg close to a $300 million sale? Good thing Digg didn’t sell itself a year ago. Digg has performed spectacularly in the past 12 months. All key user and engagement metrics are up dramatically for the site: Now I know Facebook and Digg are fundamentally different services, it’s an interesting head to head comparison nevertheless: Even though Digg’s and Facebook’s unique visitor numbers aren’t that far apart, the engagement

So who's doing all this searching anyway?

For the past few weeks I’ve been peeling back the layers on the search onion to understand a few questions. How effective are each of the engines? How do people use search? Who is using search? I’ve shared a few tidbits of these musings on the blog including a post on "search fulfillment" that raised a few hackles and more recently a post on "navigational search." In the interest of

Which States are most Tuned-in to Next Year's Election?

With roughly 60 days until the first votes are cast in the 2008 presidential election, the remaining Democratic and GOP candidates are crisscrossing the country in search of support, while concentrating their organizational and financial resources on a handful of early contest states. The map and table below compare interest in the election across the lower 48 states (sorry Hawaii and Alaska) as gauged by the percentage of people in