Total Time Spent Online is Up 24.3%

Is it a good time to be long-term bullish on the Internet? Take a look at the chart below -

Time Spent Online 2007

We are spending more and more time consuming information online. Logically, since time is finite online advertising spend should follow a similar trajectory with marketers allocating their ad budgets in proportion to where people are spending their time.

Needless to say, this is a time of considerable opportunity for online media properties and online marketers!

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