10 Questions with Guy Kawasaki: How Compete competes with Alexa, comScore

Guy Kawasaki

Guy Kawasaki is a managing director of Garage Technology Ventures, Technorati 50 blogger, and a columnist for Entrepreneur Magazine. He was an Apple Fellow at Apple Computer, Inc. His job description at Apple was “to protect and preserve the Macintosh cult by doing whatever he had to do” — how cool is that?!

Guy is also the author of eight books including The Art of the Start (a must read).

A few weeks ago, Guy asked Stephen and myself 10 questions. We discussed how Compete competes with Alexa and Comscore, how Compete does what it does, site metrics, and Search Engine Optimization practices.

Enjoy! — Ten Questions with Compete (October 29, 2007)

The Questions (responses):

  • What exactly does Compete do?
  • What did your investors say when you started giving away your data for free?
  • Do your stats include Macintosh users and Firefox users?
  • How are your results different from Alexa and Comscore?
  • Then should we all remove our Alexa bookmarks and replace them with Compete?
  • Is SEO black magic and bull shiitake or can one increase traffic with a few changes to headers, keywords, etc?
  • There’s often a 10x difference between my server logs and Google Analytics say is my traffic. What accounts for this?
  • Then when people ask, do I give the log answer or the Google Analytics answer?
  • Everyone else is lying, do I lie too or look less successful?
  • What are the most common mistakes that companies make that yields sub-optimal traffic?
  • Then what can I do to increase traffic at Truemors?
  • In two years what will be the top five social networking sites (in order from largest to smallest)?

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