Monthly Archives: October 2007

Traffic Numbers Behind the Rockies Ticket Site Crash

I have to start this post with a shout-out to the Boston Red Sox, the 2007 World Series Champions. As a Bostonian myself and the sister and sister-in-law of Denverites, this year’s World Series was the center of a pretty heated family feud. I am glad to report that the better team came out victorious. Like nearly every other Denverite, my siblings were hoping to score coveted tickets to one

Top-50 Websites – Ranked by Unique Visitors; Digg.com, Facebook, Flickr sky rocketing

Halloween Costumes: What's in style this year?

It’s that time of the year where many of us load up on candy, carve pumpkins and sport costumes. With Halloween rapidly approaching, we decided it would be fun to get an idea of what people are wearing. Last week, we conducted a survey of 223 people who intend on wearing a costume either for Halloween or a Halloween related event. Nearly 60% if those we surveyed already had their

Launch Analysis: Tripadvisor Travel Network

The News: In June, TripAdvisor introduced Traveler Network, a social-networking platform that allows users to connect with fellow travelers and share their experiences. Members exchange pictures and videos from previous trips and offer advice on where to go and what to see for future adventures. Compete Analysis: In its early stages, Traveler Network has quickly caught on with over 42,000 US travelers signing up in July alone. Showing momentum, the

iPhone Takes Center Stage at CTIA IT & Entertainment 2007

Compete has been tracking consumer interest and attitudes towards the iPhone since its original announcement in January. Now, four months post-launch & with hundreds in attendance, Compete discussed its latest research on the iPhone at CTIA IT & Entertainment last week. Joined by a panel of experts including David Ulmer from Motorola, Cyriac Roeding from CBS, Lee Ott from Yahoo! and Sam Altman from Loopt, Compete revealed insights into shoppers’

Top Video Players: Facebook Emerges, MySpace Stumbles, YouTube Continues to Lead

Visits to MySpace video declined 18% for the second straight month in a row, dropping the social network to 3rd Place in Compete’s ranking of the top video spots on the web. MySpace video had just over 40M visits in September, down from 60M in July. The top 20 video destinations were down 15% in the same period. Google/YouTube continued to dominate the field with 211M visits, down 5.8% from

Facebook less efficient than MySpace? Shining the light on Page View Performance

Many media buyers are often forced to secure ad inventory based on total impressions"¦which in turn gives web designers a terrific incentive to inject a website with as many unnecessary pages as visitors will swallow. MySpace has been frequently called out on its bloated structure just for this reason. Because of page view inflation, flash and the increasing use of AJAX, time based metrics provide a much clearer picture of

Compete Ranked #164 Fastest Growing Company on Deloitte's 2007 Technology Fast 500

The Deloitte Technology Fast 500 recognizes North America’s fast-growing technology, media, telecommunications and life sciences companies in terms of percentage revenue growth over five years. We’re pleased to announce that Compete ranked #164 on Deloitte’s 2007 Technology Fast 500, and 19th on the New England Technology Fast 50! Click here for our press release. | Grab the entire Fast 500 list here: 2007 Technology Fast 500 List (591 KB)

Judging the Candidates by the Company They Keep

In politics, as in life, birds of a feather do indeed flock together. By analyzing the online behavior of voters attracted to each presidential candidate, a telling picture emerges of where the candidates fall across the political spectrum and degree to which they are appealing to their respective bases in advance of the party nomination contests. Rather than parse through what the candidates say, the focus of this analysis is

Chevrolet Disrupts Sedan Market

DISRUPT — meaning to throw into confusion or disorder. This was General Motors’ plan on Wednesday, October 17th as they launched digital media for the newly redesigned Chevy Malibu. The campaign titled "Disrupt" set out to get people to notice their vehicle. What they did was increase Chevrolet.com‘s share of internet attention by 167% on that day.

The Anatomy of a MySpace Scam

Recently, my Gmail inbox has received "New MySpace Comment" alert emails much more frequently than usual. Oddly, these comments are often times posted by Friends who rarely, if ever, converse with me via MySpace. Without fail, upon logging in to the social networking giant I find something similar to the image to the right has been posted on my page. There is a picture (that looks like a video) coupled