August Online Video Market Share – Blastro, Veoh Duel in the Top 10

Blastro.com, an "urban" music videos site, charged into the top ranks of online video competitors in August, ‘rapping’ up a summer-long surge of double digit growth, despite an overall summer slowdown.

Blastro displaced Veoh.com to rank 10th among online video competitors, behind Google/YouTube and a lineup that has become familiar in recent months. Google continues to dominate the industry, with a market share hovering around 50%.

Blastro grew Visits by 36% in August, after surging ahead 59% in July. ManiaTV.com also grew by a similar rate in August, but after sliding from a high of nearly 20MM Visits in June.

Compete ranks the top video properties at the competitive level, so that parent company Google takes credit for YouTube, etc. Market share is based on Visits to the top 20 sites. The overall competitive set contracted 10% in August.

Even though it was narrowly edged out of the top 10 competitors, Veoh continues to rack up major league Engagement stats. Veoh dueled with YouTube over the summer to claim place as online video site with the longest Average Stay.

Veoh, which bills itself as a personalized internet television network, is premised on the concept of "long form, television quality content." Lest one claim the startup’s approach to content skews the rankings, take note that Veoh also led the competitive set in other key Engagement metrics (after Google/YouTube).

With 3.6 Visits per Visitor and 4.8 Pages per Visit in August, Veoh definitively claimed position as the 2nd most Engaging online video competitor in August.

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