August Search Market Share: Back to Status Quo

Just when you think the search market share game is getting exciting, in creeps the status quo. You may recall from June and July that MSN/Live was starting to shake things up quite a bit. MSN’s Club.Live campaign actually seemed to be moving the needle for Live search market share even when you excluded Club.Live searches. Well I’m a little disappointed to say that in August it appears that Club.Live may have begun to wear on the fickle internet crowds. Now don’t get me wrong, I’m not playing favorites here. I just happen to like change.

After two strong months of gains MSN/Live search market share lost nearly a point in August. The silver lining for Live Search is that despite market share losses, the actual number of queries being performed on Live was up 15% from last year. Google on the other hand gained nearly a point and for the first time garnering 2/3rds of internet web search queries in August. Google’s query volumes ticked up over 3.5% month-over-month. Both Yahoo! and Ask remained essentially flat month-over-month despite both increasing query volumes slightly.

So where do we stand "¦

  • Google market share increased (I have a macro programmed for this text now) to its highest level yet with year-over-year gains in web search queries near 50%
  • Yahoo! market share was flat despite a small increase in query volume
  • MSN/Live market share ticked down but remained near year ago levels
  • Ask market share held steady month-over-month but was down from August 2006

* Search market share includes web search only and is calculated based on unique queries within each session during the given month.