Pay-per-use model lets any marketer tap insights from 6.5 billion searches
San Jose, CA. — Compete, Inc., a web analytics company that helps top brands improve their marketing with the online behavior of millions of consumers, broke new ground today with the launch of Compete Search Analyticsâ„¢, a Web-based resource that delivers the industry’s richest search analytics to novices and professionals alike on a revolutionary pay-as-you-go basis. The new service will be generally available on September 12, 2007.
"The tool is essential for people looking to do competitive research into what, where and how consumers are searching online, and I’m impressed by it," said Aaron Wall, search engine optimization expert, blogger and author of the popular SEO Book. "When I log in I feel like a kid in a candy store."
“Compete Search Analytics is professional-strength for pros like Aaron Wall, but easy and cost-effective enough for novices as well,” said Jeremy Crane, director of search and online media at Compete. “Whatever your level of experience, in a few short clicks our service will make you more successful with your search marketing programs; it’s that intuitive.”
Compete Search Analytics is the most complete package for any company or agency, regardless of size or vertical market. By logging into the service — and paying per use by credit card — anyone engaged in search marketing can:
Discover new keywords they should be bidding on today
See gaps in their competitors’ search strategies they can immediately exploit
Find the search terms that drive the most engaged visitors (meaning they actually linger after they click)
Track performance with keywords against peers and competitors
Compete Search Analytics provide data from billions monthly searches on the top six search engines (Google, Yahoo, MSN, Windows Live, Ask and AOL). It shows keyword referrals, what sites are benefiting most from popular keyword phrases; site referrals, which keywords are driving traffic to specific websites or categories; and site comparisons, how your search referrals stack up against other sites. No other service can provide this level of detail because no other company can match Compete’s insights, drawn from the daily browsing activity of more than 2,000,000 U.S. Internet users.
Visit Search Analytics to learn more about the service and sign up to be notified when service is live. Prior to launch, Compete is also offering a limited number of free beta accounts. If you’re interested, e-mail us to get yours.
Note to participants attending the Search Engine Strategies Conference this week: Visit Compete’s booth #432 to view a demonstration and receive a special promotion entitling you to free Compete Search Analytics reports.
About Compete, Inc.
Compete helps the world’s top brands improve their marketing with the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, DaimlerChrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database — the largest in the industry — makes the web as engrained in marketing as it is in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit Compete, Inc., or to join the conversation visit Compete.com.
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