Wedding Bells Ringing on the Web

Wedding season is in full swing, and I’ve learned first hand that planning a wedding is no easy task. is a social networking website that allows "brides-to-be" to research, shop, plan, and share their stories. As with many wedding websites, seasonality proves to be a limiting factor in terms of traffic. experiences a decline on average of about 22% in unique visitors from October to December each year. Similarly, experiences a 29% decline during that holiday season. and its closest competitor,, both peak in traffic during the month of June. However, both sites experienced a y-o-y decline last month by 23% and 11% respectively. Couples preparing to have their wedding on the "luckiest wedding day ever" didn’t seem to have an impact either sites traffic. Last month, had over 50k more unique visitors than, but couldn’t stack up in terms of attention.’s sister site,, features home and money advice, decorating tips and recipies. By promoting migration over to thenest after the big day, theknot manages to keep couples “engaged” long after the honeymoon is over.

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