Monthly Archives: June 2007

The Flag Day Challenge

Today is like my birthday, but only a thousand times better. It’s Flag Day!!!! A day where we celebrate the day the American Flag was formally adopted by the Second Continental Congress in 1777. I know"¦ I have goose bumps too. I’m finding many of my Compete colleagues mocking my enthusiasm"¦ in fact, many have challenged me to a Flag Day duel of sorts: Team: "If you can find one

May Search Market Share: Google, Live, and Ask all up

May brought more of the same for Google. With monthly search volumes among US consumers up 2.6% on Google, the search giant gained another point in market share. Interestingly enough however, most of these gains appear to have come from the smaller "tier two engines." Among the other top-4 players only Yahoo! saw a monthly decline in search volume and that was relatively minor. Yahoo! market share dipped slightly to

MySpace vs. Facebook: The Party Starter Showdown

With the introduction of applications to Facebook, the social networking site has gotten considerable attention from the media, and has driven increasing comparisons to its behemoth competitor MySpace. But no matter how many hours Redbull’s Roshambull Facebook App can waste at Compete’s office, in terms of traffic, Facebook is where MySpace was a good two years ago. Both Facebook and MySpace experienced significant growth trends soon after launch – though

Measurement, Engagement and Attention

In this video, Jeremiah and Eric Peterson take us (and Charlene Li) to task on Attention and Engagement. We are glad that made it into their conversation about Attention and Engagement; looks like our Scoble interviews increased awareness of’s usefulness for online competitive intelligence and measurement! We’re hell-bent on using our clickstream and survey capabilities to come up with universal metrics in these two areas (frameworks are key,

Check out the May data now on SnapShot!

May SnapShot data is live! Check it out!

Walls of CBS Come Tumbling Down Under 20 Tons of Peanuts

I’ll admit it, I’m a fan of Jericho, the post apocalyptic serial drama from CBS. The acting was bad, the dialog was marginal, and the plotlines required your disbelief to be more than simply suspended… you had to take it out back and shoot it. But the idea was great; that was enough to get me watching in the beginning. That initial curiosity combined with interesting characters and compelling drama

What's the gayest site on the web?

A colleague of mine asked "˜what is the gayest site on the web?’ With June being Gay Pride month throughout the US and the World, I thought it was a valid question. Apparently I have the street cred to answer this question without being a poser, but I didn’t know a lot about the top LGBT sites, so I jumped into the Compete data to explore. The sites I reviewed

Automotive Manufacturers: Vote or Die?

Americans love their right to choose and they are choosing import vehicles. For the first time since 1906, neither Ford nor Chevrolet topped the automotive sales charts; Toyota took the lead. As domestic auto manufacturers lose market share to foreign competition, are they also losing consumer interest? Looking at visits to both domestic and import OEM websites in April 2007, there is a nearly even split in interest between these

Mobile TV Market Begins to Take Shape

In September 2006, Compete reported on the marginal, albeit growing, interest in mobile TV and video products services online at Big-4 carrier websites. At the time, online consumers exhibiting interest in mobile TV and video services comprised just half of a percent of all Big-4 carrier website traffic. Compete recently completed an online study surveying existing Big-4 customers regarding their interests and preferences around this new entertainment medium. Of 2,500

Compete presents on Transparency at IAB Forum

Consumer-generated content is becoming increasingly popular, but many companies are still unsure how to get the most out of this new and engaging way to reach customers. Compete’s Stephen DiMarco is presenting about this and the importance of transparency at today’s Interactive Advertising Bureau Forum: User-Generated Content and Social Networking. The forum is sold out, but you can view the presentation here!

Compete Vertical Wrap-up

Every month, the Compete Vertical teams take a deep look into issues effecting the Automotive, Financial Services, Travel and Wireless industries. These articles tend to be very industry specific, but provide good examples of how to leverage web metrics to measure consumer demand and behavior across various industries. AutoIntelligence – Jeep line-up: Is seven a crowd in 2007? DaimlerChrysler launched three new Jeep models in the last eight months, meaning