Resolution Revisited: Environmental sites have grown, but have a ways to go

We are now two months into the new year, right about the time when many people see their new gym membership cards starting to collect dust and many others forget what their New Year’s resolutions actually were. But not here at Compete.

Our New Year’s Day post saw that traffic to a few major environmental sites has doubled in the past five years, but the climb was not a steady one. After that post, we received requests to look beyond the "old school" sites, and that’s exactly what we did.

With the help of The Earth Blog, we compiled a list of 125 relevant environmental sites and tracked their traffic as a whole over the past thirteen months. What we found was more of the same unsteady growth.

A 15% growth in aggregate unique visitors over last January is certainly a marked improvement, but with UV totals for this January just over 3 million for 125 sites, these aren’t Earth-saving numbers. Spurred on by the release of An Inconvenient Truth and now its Oscar win, the topic of global warming has been a popular one this past year, but with an increase of less than 400,000 unique visitors, all the fanfare doesn’t seem to be producing a proportional move to action.

There is reason for optimism though:

  • These sites appear to be getting stickier: this January saw a 25% growth in sessions and a 59% growth in page views as compared to the same time last year
  • Treehugger, a site I have been seeing everywhere recently, had 70% growth in unique visitors over last January
  • I have replaced all the light bulbs in my apartment with energy-saving bulbs – every little bit helps

These growth rates aren’t breaking records, but it is encouraging to see the environmentally conscious movement gaining some momentum. We’ll continue to stick with our resolution here at Compete, doing our part to drive awareness. Now if only I could find my gym card.

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