Monthly Archives: March 2007

YouTube grows market share: No end in sight?

YouTube continued to outpace all competitors in the online video market in February, increasing market share from 43% to 45%. As noted on the Compete Blog earlier this month, not even Viacom could slow down YouTube’s momentum despite its billion dollar law suit. (A billion dollars??? Yep, a quick source confirms they actually served papers for one billion dollars. I feel like I’m in Austin Powers IV.). YouTube’s improvement in

Love Doesn't Equal Loyalty: Online Dating in February 2007

The first quarter of the year represents a busy time in the online dating world, and 2007 has been no exception, with traffic to mainstream dating sites growing by 15% from December to February. The real story, however, is told through members. The chart below ranks online dating services by member activity, which was described in more detail in December. In February, we improved the metric to include direct logins

Social Networking: Still space for one more profile?

Both mobile phones and online social networks keep today’s consumers connected, and their roles seem to be converging. Currently, wireless content providers are in a position that could enable them to leverage the unique properties of mobility in combination with the power of social networking to reach the desirable segment of downtimers; the 28 million US adults who have jobs with significant downtime that do not sit in front of

Mobile TV: Just about ready for primetime

As wireless carriers launch broadcast services like mediaFLO and the search for a target market begins, both carriers and publishers can immediately cater to the untapped well of downtimers, the 28 million US adults who have jobs with significant downtime that do not sit in front of a computer all day. These 28 million consumers can view content during work hours where there is little competition for them from other

Xbox360 vs. Wii vs. PS3: Demand doesn't lie

After four months of gray market sales, PR blunders, camped-out fans and a media frenzy, it appears that the next generation consoles have finally hit their post-holiday stride. How did this year’s PS3 and Wii launches compare to that of the 360′s release in 2005? The short answer: the 360 and PS3 had similar demand trends around launch"¦if it were only that simple. The chart below shows the demand for

The Biggest Threat to Web Radio

I am a die-hard Pandora enthusiast. I love being exposed to new music that I don’t hear on mainstream radio, and I enjoy being able to fine-tune my channels to play music that would interest me the most. However, my listening days may be coming to an end, due to a ruling that could put Pandora out of business. Web radio is fighting back against possible fee increases of the

CareerBuilder's Super Bowl Ads: Flop or Not?

February was a great month for advertising and marketing experts. They got to sit and watch the Super Bowl, like the rest of us, then publicly rail against their colleagues and potential clients for creating such horrible commercials. Some of the most damaging criticism was reserved for CareerBuilder.com, which ran a series of ads featuring a world where "Lord of the Flies" meets "The Office". The reaction of the experts

How to predict Google's future – two simple tips

DomainTools published an interesting blog post identifying the various domains Google has registered over the last six years. After a careful read and a less careful analysis I determined it could be possible to predict Google’s future by: Monitoring Google’s domain registrations on a "whois" service such as DomainTools. Playing around with SearchMash a few times a month, noting any experience adjustments, and assessing their economic impacts. The majority of

Online Map Providers: Oh the Places You'll Go

The internet has not only revolutionized communication, but how we drive as well. Gone are the days of driving while feeling around the back seat for the Atlas to find Missoula, Montana located on page 100. Learning to fold a map to its original shape is a lost art. Few continue to use conventional maps for directions; most now use the web. But where, specifically, are people finding directions? The

Compete Vertical Wrap-Up

Every month, the Compete Vertical teams take a deep look into issues effecting the Automotive, Financial Services, Travel and Wireless industries. These articles tend to be very industry specific, but provide good examples of how to leverage web metrics to measure consumer demand and behavior across various industries. AutoIntelligence – Will the new Saturn Outlook obstruct the VUE? The new Saturn Outlook has generated significant interest since its January Launch.

Millions Dream of Megamillions

Two weeks ago, a coworker and I decided to try our luck at the record-breaking megamillions jackpot game. We made a pact to buy tickets and split the winnings. If everything had gone according to plan, we would currently be working remotely from New Zealand, sipping daiquiris and chilling with Kiwis (the bird, not the fruit). Sadly, this dream did not come to fruition, as two other people walked away