Can internet traffic Predict Oscar winners?

With the Oscars just around the corner, you can practically smell the designer clothing and expensive jewelry in the air. This Sunday night, Hollywood’s biggest and brightest stars will strut their stuff on the red carpet for the 79th Academy Awards. While some of you might be wondering which star will don the best attire, who will deliver the best performance, or simply who will forget their underwear, most of us are dying to know who will bring home the coveted gold statuette!

While I was unable to break into the Oscar vault to reveal who the members of the Academy of Motion Picture Arts and Sciences (AMPAS) voted for, I can reveal which films and actors have generated the most buzz on line. If unique hits to, the most popular site for anything and everything film related, were used as votes, this years winners would be"¦

Despite a slow beginning, Leonardo DiCaprio swoops in to capture the award for the Best Performance by an Actor in a Leading Role.

Also in a come from behind victory, for her performance in Little Children, Kate Winslet wins Best Performance by an Actress in a Leading Role.

In a land slide victory, the Oscar for Best Motion Picture of the Year goes to The Departed.

And the Oscar in my favorite category, Best Animated Feature Film of the Year, goes to Cars.

Tune into ABC this Sunday at 8et to see how well the Academy did at picking your favorites.

About Debra Miller Arbesman:
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.

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