Every month at Compete we dig into our database and look at what people are searching for on the web. The reality is that on a monthly basis there really isn’t a whole lot of change. Among the top 10 or even 20 terms there’s relatively little movement. A few new terms will pop up here and there but in general there isn’t much movement. The real excitement happens deeper into to the list. You have to get past all the people looking for Myspace, eBay, and Craigslist before you can spot the hot new trends emerging.
So what was hot in January? January’s most active terms brought us among other things a few things that are for certain (Death and Taxes), a chance to win a really nice house, a chance to watch bad singers, and some early tailgaters.
For better or worse "Saddam Hussein" took the top spot on both Google and Yahoo. I’m guessing that’s the last we’ll hear on that front. All four of the top engines had a number of tax related issues including H & R Block, Turbo Tax, and even some brave souls trying to go straight to the source "¦ "irs.com". Too bad the Internal Revenue Service is located at "www.irs.gov" and irs.com is home to none other than "The Internet Revenue Service."
Even worse than the early birds that got started on their taxes in January, a bunch of hearty football fans started getting geared up for the Superbowl. I hope they weren’t Bears fans.
So what was the big mystery on the list? "hgtv.com" showed up on all four of the top engines as a big mover in January. Turns out HGTV is running a contest where one lucky viewer/visitor can win a $2.5 million dream home. To be honest I’m not sure what I would do with 4,000 square feet of house. That’s a lot of floors to clean.
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