Announcing: The Compete Attention 200™

More and more, our clients and readers have asked us to develop a better metric for measuring the performance of their web channels and planning their online media investments. Although unique visitors and page views are critical pieces of the puzzle that is the web — these metrics often fail to accurately measure engagement on sites using technologies such as online video and AJAX. Unfortunately, defining a universal "engagement metric" is like finding the holy grail — it’s elusive, controversial and many will die in an attempt to take ownership of it. So while we all are trying to crack the code on how to best measure engagement, Compete has created an important sister metric — Attention.

We are excited to announce the creation of the Attention 200™, the two hundred sites that yield the largest share of our attention on the web. The Attention Index is based on the amount of time U.S. internet users spend across the top one million websites. The Compete Attention 200™ represents the best of the best each month.

Compete Attention 200™
Attention
Rank
Site Attention
Share™
1 myspace.com 11.9%
2 yahoo.com 8.5%
3 msn.com 3.7%
4 ebay.com 3.7%
5 google.com 2.1%
6 aol.com 1.7%
7 pogo.com 1.6%
8 facebook.com 0.97%
9 amazon.com 0.67%
10 craigslist.com 0.64%
11 go.com 0.59%
12 youtube.com 0.56%
13 live.com 0.49%
14 bankofamerica.com 0.37%
15 wikipedia.org 0.35%
16 walmart.com 0.34%
17 mapquest.com 0.29%
18 neopets.com 0.25%
19 adultfriendfinder.com 0.24%
20 aim.com 0.24%
21 runescape.com 0.24%
22 comcast.net 0.23%
23 microsoft.com 0.21%
24 photobucket.com 0.21%
25 sportsline.com 0.21%
26 paypal.com 0.20%
27 cnn.com 0.20%
28 target.com 0.19%
29 gaiaonline.com 0.18%
30 apple.com 0.18%
31 match.com 0.18%
32 wellsfargo.com 0.17%
33 chase.com 0.16%
34 fanfiction.net 0.15%
35 bestbuy.com 0.15%
36 bebo.com 0.15%
37 nfl.com 0.15%
38 wildtangent.com 0.15%
39 iwon.com 0.14%
40 overstock.com 0.14%
41 ask.com 0.13%
42 netflix.com 0.13%
43 careerbuilder.com 0.13%
44 about.com 0.12%
45 dell.com 0.12%
46 monster.com 0.12%
47 jcpenney.com 0.12%
48 literotica.com 0.11%
49 imdb.com 0.11%
50 usatoday.com 0.11%
51 weather.com 0.11%
52 foodnetwork.com 0.11%
53 circuitcity.com 0.11%
54 toysrus.com 0.10%
55 blackplanet.com 0.10%
56 cingular.com 0.099%
57 foxsports.com 0.099%
58 cartoonnetwork.com 0.098%
59 qvc.com 0.097%
60 blogger.com 0.095%
61 excite.com 0.095%
62 citibank.com 0.095%
63 millsberry.com 0.091%
64 xanga.com 0.089%
65 autotrader.com 0.089%
66 realtor.com 0.088%
67 singlesnet.com 0.087%
68 verizonwireless.com 0.085%
69 smashits.com 0.085%
70 sears.com 0.084%
71 capitalone.com 0.082%
72 expedia.com 0.082%
73 plentyoffish.com 0.081%
74 eprize.net 0.081%
75 bellsouth.net 0.080%
76 americangreetings.com 0.080%
77 earthlink.net 0.079%
78 fidelity.com 0.079%
79 livejournal.com 0.078%
80 ancestry.com 0.077%
81 universalnightlife.com 0.076%
82 wachovia.com 0.076%
83 nytimes.com 0.076%
84 everythinggirl.com 0.076%
85 worldwinner.com 0.075%
86 meandmytravel.com 0.075%
87 windowsmedia.com 0.072%
88 eharmony.com 0.072%
89 nick.com 0.072%
90 wamu.com 0.071%
91 pbskids.org 0.071%
92 nextag.com 0.071%
93 victoriassecret.com 0.067%
94 myway.com 0.066%
95 hi5.com 0.066%
96 starware.com 0.064%
97 univision.com 0.063%
98 adobe.com 0.063%
99 gamehouse.com 0.062%
100 youravon.com 0.062%
101 tagged.com 0.062%
102 hsn.com 0.061%
103 travelocity.com 0.061%
104 usps.com 0.060%
105 miniclip.com 0.060%
106 ups.com 0.060%
107 reference.com 0.060%
108 wwe.com 0.059%
109 usbank.com 0.059%
110 lycos.com 0.059%
111 bbc.co.uk 0.059%
112 southwest.com 0.058%
113 kohls.com 0.058%
114 nickjr.com 0.058%
115 classmates.com 0.058%
116 gamefaqs.com 0.058%
117 mcafee.com 0.057%
118 addictinggames.com 0.057%
119 webmd.com 0.057%
120 mywebsearch.com 0.057%
121 t-mobile.com 0.056%
122 foxnews.com 0.056%
123 hp.com 0.055%
124 whitepages.com 0.055%
125 hotfreelayouts.com 0.055%
126 true.com 0.054%
127 bigfishgames.com 0.053%
128 macys.com 0.053%
129 blockbuster.com 0.053%
130 ticketmaster.com 0.052%
131 manhunt.net 0.051%
132 mlb.com 0.051%
133 overture.com 0.051%
134 pch.com 0.051%
135 marketwatch.com 0.051%
136 deviantart.com 0.050%
137 nba.com 0.050%
138 popcap.com 0.049%
139 clubpenguin.com 0.049%
140 orbitz.com 0.048%
141 oldnavy.com 0.048%
142 att.net 0.048%
143 cox.net 0.048%
144 ign.com 0.048%
145 kodakgallery.com 0.047%
146 userplane.com 0.047%
147 scout.com 0.047%
148 stardoll.com 0.046%
149 mypoints.com 0.046%
150 shoplocal.com 0.046%
151 cabelas.com 0.046%
152 nbc.com 0.045%
153 sprintpcs.com 0.045%
154 rivals.com 0.045%
155 americanexpress.com 0.045%
156 weatherbug.com 0.044%
157 netteller.com 0.044%
158 voyeurweb.com 0.044%
159 adam4adam.com 0.044%
160 flickr.com 0.044%
161 funbrain.com 0.043%
162 phoenix.edu 0.043%
163 hornymatches.com 0.043%
164 rr.com 0.043%
165 real.com 0.043%
166 allrecipes.com 0.043%
167 ezboard.com 0.043%
168 xnxx.com 0.043%
169 kbb.com 0.043%
170 webshots.com 0.042%
171 discovercard.com 0.042%
172 download.com 0.042%
173 alt.com 0.042%
174 hallmark.com 0.041%
175 ca.gov 0.041%
176 blackpeoplemeet.com 0.041%
177 aa.com 0.041%
178 icoke.com 0.040%
179 barnesandnoble.com 0.040%
180 llbean.com 0.040%
181 verizon.net 0.039%
182 invisionfree.com 0.039%
183 scottrade.com 0.039%
184 walgreens.com 0.039%
185 lowes.com 0.039%
186 directv.com 0.039%
187 liveperson.net 0.038%
188 asiantown.net 0.038%
189 friendster.com 0.037%
190 geocities.com 0.037%
191 macromedia.com 0.037%
192 babycenter.com 0.037%
193 cars.com 0.037%
194 verizon.com 0.036%
195 ameritrade.com 0.036%
196 gamespot.com 0.036%
197 legacy.com 0.036%
198 gottahavetickets.com 0.036%
199 bmgmusic.com 0.036%
200 fedex.com 0.036%
Source: Compete, Inc. Timeframe: December 2006

Attention is an incredibly powerful way to plan and measure the web because it is finite and we manage it selfishly. We grant our attention to people, activities and websites that merit receiving our most precious resource — our time.

Because it is grounded in consumers, tough to game and technology-agnostic, we feel it’s appropriate to begin incorporating Attention as a standard metric when analyzing the web. As such, we’ll be introducing additional views and Attention metrics into our SnapShot tool next month. As always, we welcome your ideas and feedback!

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