TheStreet.com vs. The S&P 500

Last week Stephen DiMarco posted some impressive examples of how Compete data could be used to track transaction data across multiple retailer sites. While I’m sure daytraders and hedge fund managers found the information fascinating, maybe even profitable, I’m not sure it can help someone like me. As much as I hate to admit it, I’m a buy and hold kind of guy when it comes to investing. In fact over 95% of my investment strategy consists of dollar-cost averaging — I put the same amount of money into my Vanguard 500 Index Fund month in and month out.

But I think I may have found a way to help me predict how my investments will fare. I used Compete data to measure traffic to TheStreet.com compared to the performance of the S&P 500 over the past 18 months. Check out the results:

I don’t know if it’s a cause or an effect, but it sure seems like there’s a high correlation between unique visits to TheStreet.com and the value of the S&P 500. I think this one might require some further analysis. If it turns out that the results are predictive, maybe I’ll be able to alter my investment strategy. Booyah indeed.

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