Out of all the mouth watering pastries, tantalizing desserts, and delicious breads Pillsbury has produced over the years, I still believe the Doughboy is Pillsbury’s best creation. I fell in love with the incredibly cute and exceedingly poke-able Doughboy the very first time I saw him wiggle and heard him giggle. Over the years, Poppin’ Fresh has captured the hearts of many, becoming the quintessential face of Pillsbury.
For those of you who can’t get enough Poppin’ Fresh fun, pillsbury.com gives you several ways to get your fix. You can deck out yourself and your home with Doughboy apparel, merchandise, and collectables from their on line store. If this is not enough, customize your computer with downloadable Doughboy buddy icons and wallpaper. You can also watch TV advertisements featuring Poppin’ Fresh and outtakes from the filming.
For a more interactive approach, and my favorite part of the site, you can create your very own Dancin’ Doughboy. You can make Poppin’ Fresh twist, wiggle, and shake his groove thang by choosing from six different dance moves, including The Robot, The Hustle, and a little disco ditty. Select a song and a grand finale gesture and, voila! you have your very own Dancin’ Doughboy. You can create countless combinations of dance moves, all of which are highly entertaining and quite adorable. In July, a little over of 21,000 people have discovered the unparalleled joy of seeing Poppin’ Fresh busta move on the dance floor. Share this hidden treasure by creating your own Doughboy performance and then sending it to a friend. Oh, and while you are at pillsbury’s site, check out the delicious recipe and meal ideas to create even more Doughboy fun.
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.