Social Networks gaining on Top Portals

Membership at social networking sites such as Facebook and MySpace is exploding. Everyone is doing it. Well"¦ a lot of people are. In June, 2 out of every 3 people online visited a social networking site.

Since January 2004, the number of people visiting or taking part in one of the top online social networks has grown by over 109% (primarily driven by MySpace). Most of this growth has come about in the past 12 months alone! Social networking sites are now close to eclipsing traffic to the giants – Google and Yahoo.

For a clearer picture, take a look at the charts below:

Bottom-line:

More and more people are and will discover online social networking over time, much like we discovered email back in the 90′s. Explosive usage growth of the social networking sites mentioned in this post is a clear indicator that this is already happening. Will social network usage surpass that of Yahoo and Google? If I were a betting man, I would put my money on it.

Note: All metrics mentioned in this post represent U.S. traffic

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