As Thumper, the lovable rabbit in Disney’s classic movie, Bambi, astutely noted, "Nearly everybody gets twitterpated in the springtime. You get weak in the knees. Your head starts to whirl. Before you know it, you’re knocked for a loop!" Spring and summer are indeed the seasons of love, and judging by the internet activity since January, this is one season people do not take lightly.
Many dating service websites experienced a substantial increase in traffic in the six month period from January to June. Webdate.com, currently has over 500,000 singles searching their pages. The leader in this genre, personals.yahoo.com, boasted an impressive 8.3 million people in June.
So what do these websites offer in order to help singles connect with other singles? Once you create a personal profile, you can search for other users by gender, age, region, physical characteristics, interests, religion, and even zodiac sign! For those unsure of how to best approach finding a potential mate, personals.yahoo.com offers a relationship test that helps singles figure out what they are looking for in a partner. For a more scientific approach, match.com, the current number three dating site, boasts a MindFindBindâ„¢ program in which Dr. Phil imparts his relationship wisdom to users via video modules, podcasts, audio tips, and workbooks.
With each site posting countless success stories of happy couples who met online, it appears that online dating services are effective in helping people find their true loves. So if you are yet to experience the excitement of twitterpation this season, hop on line and find out if one of the millions of singles out there is right for you.
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.