What can be better than knowing the names of your classmates, their contact information, their favorite movies, their taste in music, their political views, and almost anything else you would ever want to know about a person…all before ever stepping foot in a classroom? When you include the ability to share pictures, send messages, create groups, and keep track of the latest trends, very few people can resist joining in on the fun. In fact, over 10.7 million people have given in and joined Facebook since its debut two and half years ago. In the past six months alone, Facebook has increased its membership by almost 90%.

And who is driving this growth? Surprisingly, the answer is not college students, Facebook’s original demographic. High school students (who can join hs.facebook.com) account for 21% of the domain’s page views and 6 of the top 10 site page views are from hs.facebook.com. And with the latest addition of corporations to the Facebook world, people of all ages and stages in life can join together as one big happy network family. But remember to be careful when you invite your co workers or boss to be your friend, any compromising pictures or information that is posted will become fair game for office gossip!

About Debra Miller Arbesman:
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.

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