LOTS of Pillsbury Dough

March competitions aren’t reserved strictly for college basketball, and we’ve got the data to prove it.

Traffic to Pillsbury.com nearly tripled in the week-long run up to the 42nd Pillsbury Bake-Off® Contest.  Hosted and promoted by The View’s Joy Behar, the contest featured 100 finalists selected from thousands of recipe entries all competing for an astonishing $1,000,000 Grand Prize. The eventual winner, selected on March 22, was Anna Ginsberg of Austin, Texas, whose Baked Chicken and Spinach Stuffing was impressive enough to move her into a new tax bracket. And speaking of brackets, we hope your NCAA picks are looking better than ours…