To wrap up the last of our Sunday Series for January 2014 data, we’ve got a fast mover that will get you excited for your spring and summer vacations! Early bookers get the worm — so there’s no surprise that one of our top-growing categories was Cruise Lines.
This was a particularly active week on our social media fronts — so here’s the shared stories our followers found the most interesting! How to Use Relative Standing for Online Analytics Any math-lovers out there? You’ll get a kick out of this post from MarketingLand. If you remember statistic classes you ever took, writer Benjamin Vigneron will jog that memory with a quick rundown of how statistical terms can be
If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.
AutoTrader.com is one of the largest third-party automotive sites where more than 16 million consumers visit each month to find their perfect car. Millward Brown Digital worked with AutoTrader to look at the Super Bowl auto ad experience. We surveyed over a thousand AutoTrader visitors that watched the Super Bowl to find out what auto brands made the biggest impact during the big game.
While tax season started late (this year’s season was pushed back from the 21st of January to the 31st), the online tax world became January 2014′s top fast-mover. See why below!
This week held quite a few interesting stories for the digital world, from topics like the Olympics to Jimmy Fallon to Groupon. Check out the top articles we shared!
The 2014 Super Bowl is now ten days past, so it’s a great time to gauge the top-performing advertisers based not only on pre-week and Super Bowl Sunday performance, but also post-week lift. As a result of the game’s vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (4 million dollars per 30 second in-game spot), and the importance of its return, Millward Brown Digital conducted a top-line analysis to measure the impact the advertising had on visitation to each company’s brand site. This is the second annual installment of this analysis – for the 2013 results – click here.
See what helped software sites, job search engines, and news platforms secure spots in our Top 50!
January 2014 held some exciting events for the tennis world, the biggest being the Australian Open! See what other sites propelled this category into our fast movers for last month.
Hope you all had a great Valentine’s Day! Why not continue celebrating with a collection of this week’s top shared stories? Check them out in the links below to find out how to better your digital marketing strategy.
The first month of the new year is behind us and we’re off to a great start! January 2014 data is live and available in Compete PRO and the usual financial services bump at the start of the year is joined by a few other interesting sites across our Monthly and Yearly Fast Movers.