In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.
The Fountain of Youth. Extraterrestrial life. Marketing nirvana. These are a few of the ever-elusive miracles that mankind has always sought after. But what if we said that Millward Brown Digital can help you achieve marketing nirvana?
Social Media is becoming a pathway to news for a significant portion of the U.S. population. We can clearly see the relationship between news outlets and social media sites growing through multiple avenues.
March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading!
This week’s mention for March fast movers is hopefully one that will have you thinking about summer vacation. Read up on why the Theme Park category made its way to the top — but also how a variety of reasons can impact online traffic.
It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits.
Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look.
A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. So after giving this a lot of thought, the winners are:
Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?
Like the flowers of spring, our March data is out, and with that comes our fast moving categories! It’s no small surprise that College Sports made it as one of our top growing categories. Check out what websites spurred on increased traffic!
This week was our Digital CMO Summit week — and it’s fitting that our most-favorited articles from the web focus on new trends in digital! Read up on them and tell us what you think in the comments below.