Travel Industry Rebound Based on Site Traffic: The Other Side of the Coin
Written by Lincoln Merrihew (e-mail) -- February 1st, 2010 |
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Compete recently completed an analysis showing early signs of the travel industry’s recovery based on overall site traffic to industry websites. Compete has used its ability to identify unique consumers to calculate annual unique volumes from 2007 to 2009. In summary, hotel and cruise showed signs of recovery starting in early 2009, while the recovery for air and car rental first appeared mid-year.

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