In three weeks, the wireless industry will convene in Las Vegas for CTIA Wireless 2010, taking place March 22^nd through March 25^th. Traditionally, our show is one of the largest in the industry with tens of thousands of attendees, over 400,000 square feet of exhibits and international participation from over 100 countries. The conference gives attendees the opportunity to learn about the latest technologies, discuss industry trends and receive tips and best practices from industry leaders. For the past five years, we’ve hosted a Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel.

Compete will emcee the full day event, which is taking place on Monday, March 22^nd from 9:00am-5:30pm at Las Vegas Convention Center. Diana Pouliot, director of mobile advertising for Google, will give the keynote address and numerous other industry executives will share their experiences using mobile as a marketing tool. Additional speakers include executives from Cisco Systems, Motorola, Samsung, Virgin Mobile USA, Yahoo! and many others.

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During last week’s Super Bowl, one of the Dockers commercials featured a parade of pantless men marching through a field while cheering “I wear no pants!”  At the end of the commercial there was a call to action for men to “wear the pants” and to visit the site for a chance to receive a free pair of pants.  Not surprisingly, there was an immediate online response to this commercial.

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January data just went live on compete.com, and perhaps the biggest story to hit the airwaves is a changing of the guard at the top of the Internet food chain. Indeed, Facebook has surged past Yahoo as the number two most popular site in the U.S., drawing nearly 134 Million Unique Visitors in January, 2010. It’s been two full years since we’ve seen a shakeup at the top – In February, 2008, Google overtook Yahoo as number one, and never looked back. Is Facebook’s next conquest the Google traffic throne?

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January data is live on Compete.com we’ve ranked that fastest moving websites and fastest moving industry categories by increases in unique visitors.

Fastest moving websites:

It’s that time of year again and everyone has taxes on the brain. As a result a majority of the top growing websites in January were related to tax filing, tax services and software. Taxact.com experienced the largest growth with 6.86 million unique visitors in January 2010. That’s up 42% over December  and 996% over January 2009. Travel websites, like travelocity.com and hotwire.com, also saw increases as  families made arrangements for school vacation week.

Fastest moving industry categories:

Marking the start of tax season, The Financial Services: Accountancy and Tax Service category saw the largest growth in January 2010 – up 292% over December 2009. The tennis category saw a large spike of 101% over December 2009 as fans turned to the web to get their Australian Open fix. Travel categories dominate the chart, showing that families were looking for rentals, cruises, and hotels to spend their winter school vacations. Also, what would a new year be without resolutions? Dieting and excercise seem to reign supreme when it comes to new year’s resolutions as the Health: Dieting/Fitness/Beauty category saw 36 million unique visitors in January 2010 – up 27.5% over December 2009.

NEW YORK Feb 9, 2010 — Initial research conducted by Wunderman, BrandAsset® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site.

“Search begins with the choice of search engine,” said David Sable, vice chairman and COO of Wunderman, one of the companies involved in the research. “What this means if you are managing a brand is this: you need to know how consumers relate to Bing, Yahoo! or Google and how that reflects on you.”

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Last week was an interesting one for trends on Facebook.  The week started off with celebrity doppelganger, where everyone changed their profile picture to their supposed celebrity look alike.  As the week wrapped up, another trend started where the Facebook masses used urbandictionary.com to search for their first name.  They then pasted whatever definition was returned and used that as their status message.  So, what impact did this Facebook phenomenon have for Urban Dictionary?

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