Football is in full swing as we enter the midpoint of November and are two months into the NFL season.  Many teams are still in the hunt for a playoff berth which makes for numerous exciting and must see games each weekend.  Not only are the fans of these teams enthused by this but also companies that sponsor the league. The start of the NFL season brings excitement to sponsors as this is a key time of the year to reach a vast audience with marketing and promotional materials.  One of the league’s major sponsors on a yearly basis is Visa which is hoping to use this season to further strengthen its brand name in the credit card space.

Continue reading “Visa and the NFL team up for another season” »

The Motorola Droid is here.  And though I’m a little disappointed it didn’t actually arrive via Stealth Bomber, it did come in with a bang.  From all of the buzz online and an aggressive advertising campaign, Verizon Wireless has declared the Droid as the poster child of its new line of phones running Google’s Android OS.

Speaking of Android, remember the T-Mobile G1 from last fall?  There was a ton of anticipation around the release of the G1, which was essentially the poster child of the first generation of Android phones.  How does interest in the Droid compare to interest in the G1 around launch?

Continue reading “Droid Really Does” »

Apparently October brought a lot of costume searchers online.  After several months of declining search query volumes, October query volumes ticked up 4% m-o-m. Total web search activity peaked just shy of 13 billion queries in the US.  Among the major market players nearly every engine benefitted from the lift in activity.  However behind the rising tide only one engine managed to pull ahead of the pack.

Continue reading “October Search Market Share Update: Most gain in volume but only Google gains share” »

Sometimes, it seems like omniscience.  With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior.  Did an ad lead to more visits, searches, sales?  The answer rests comfortably in Compete’s data.  This gives us an enviable perspective on how (and whether!) specific ads and ad strategies work.

But of course, it takes work and experience to turn data and information into intelligence and insights.  (Omniscience would be deadly boring, if you think about it.)  Though we’ve been doing advertising effectiveness analysis for over a year now, we’re continually learning new things about online advertising.  The newest learning?  The time-honored concept of “advertising decay” is a myth.

Continue reading “The Myth of Advertising Decay” »

For years people have been asking the question “how does online behavior impact my offline sales?” The question has been asked so much so that an entire industry has been built around trying to find the answer. In comes Compete…

Yesterday, Compete and Cannondale Associates, a marketing and sales management consulting firm, announced a partnership that gives marketers new insight into online to offline purchases.  For the first time, marketers will be able to see which digital marketing campaigns are actually delivering results.   Specifically, the partnership will provide insight into the impact of online activities and media consumption (including search, ad exposure, sites visited, etc), on in-store purchase behavior and brand loyalty.

Read yesterday’s press release…

If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for:  reach and ease of implementing your campaign.  Facebook meets these qualifications.  It is currently the third largest site online with 125MM visitors in September and it is quickly approaching parity with the #1 and #2 publishers, Google and Yahoo.

Continue reading “Dicing into Facebook Ads” »