Jack Kiefer, the founder, President, and CEO of BabyAge.com, has some interesting insights on the current trends in digital marketing after being in the game for many years. He shares his thoughts on the evolution of customer acquisition over the past decade, from AOL to shopping comparison to Google, and where it is heading now. BabyAge.com has also been able cut back on their search spend without seeing a drop in revenue by being more targeted with their approach.

For more digital marketing insights from various industry leaders, check out the Digital 180 channel and check back with the Compete blog for updates.

Canoe Ventures CEO David Verklin spoke with Digital 180 about the exciting changes on the horizon for television. Canoe Ventures, working with the six biggest cable providers in the U.S., is working to change the cable viewing experience and David shares how this will be done with interactivity, targeted advertising, and more.

Check out the Digital 180 channel and check back with the Compete blog to hear about more exciting changes from leading marketers across different industries.

Bob Stohrer of Virgin Mobile talked with the Digital 180 series about the unique marketing challenges facing a company that operates without a customer contract. He also shared his thoughts on finding the optimal media mix and the importance of churn reduction.

To hear more insights from some of the top marketers in various industries, check out the Digital 180 channel and check back with the Compete blog for new interviews.

The auto industry has seen many changes recently and J.D. Power’s Gene Cameron spoke with the Digital 180 series to share his views on some of these developments. Gene also relates how ROI in the industry is evolving to include both shopping behavior and the purchase, as well as other advances he has seen of late.

For more observation and discussion about some of the latest marketing trends, watch the other Digital 180 videos and check back with the Compete blog for more interviews in the coming days and weeks.

IAB President and CEO Randall Rothenberg stopped by to discuss some of interactive marketing’s pressing issues after his presentation at the recent TNS Media Digital CMO Summit. Among several topics, Randall examines governmental regulatory issues that are effecting the space, as well as the tension between direct, short-term and long-term branding marketing efforts.

For more observation and discussion about some of the latest marketing trends, watch the other Digital 180 videos and check back with the Compete blog for more interviews in the coming days and weeks.

Michael Rucker of YouTube recently joined us at the TNS Media Digital CMO Summit and shared some of his views on online video in the Digital 180 interview series. Michael discuss how the differences between broadcast and online video change how marketers should approach each and other trends he sees in online video. Check back next week for more insights from the Digital 180 series.