The auto industry has seen many changes recently and J.D. Power’s Gene Cameron spoke with the Digital 180 series to share his views on some of these developments. Gene also relates how ROI in the industry is evolving to include both shopping behavior and the purchase, as well as other advances he has seen of late.

For more observation and discussion about some of the latest marketing trends, watch the other Digital 180 videos and check back with the Compete blog for more interviews in the coming days and weeks.

IAB President and CEO Randall Rothenberg stopped by to discuss some of interactive marketing’s pressing issues after his presentation at the recent TNS Media Digital CMO Summit. Among several topics, Randall examines governmental regulatory issues that are effecting the space, as well as the tension between direct, short-term and long-term branding marketing efforts.

For more observation and discussion about some of the latest marketing trends, watch the other Digital 180 videos and check back with the Compete blog for more interviews in the coming days and weeks.

Michael Rucker of YouTube recently joined us at the TNS Media Digital CMO Summit and shared some of his views on online video in the Digital 180 interview series. Michael discuss how the differences between broadcast and online video change how marketers should approach each and other trends he sees in online video. Check back next week for more insights from the Digital 180 series.

Enfatico CEO Torrence Boone recently took some time out to share his insights in the latest Digital 180 interview. Torrence talks about the importance of delivering creativity and ideas cost-effectively as well as the relationship between creative and analytic/scientific thinking in marketing. Check back with the Compete Blog for more insights from the TNS Media Digital Summit and the Digital 180.

In the latest installment of Compete’s Digital 180 series Morgans Hotel Group’s CMO, Scott Williams, shares his views about how to remain daring and innovative as a brand during this downturn of the economy. Stay tuned to the Compete Blog for more insights from the TNS Media Digital Summit and the Digital 180.

This week, Compete is introducing Digital 180, an “online TV” series that hunts for new insights by going behind the scenes with some of the industry’s most innovative and influential marketers. It’s no mistake that we’re kicking off Digital 180 at the Digital CMO Summit in Newport, RI. Formerly Compete Customer Day, this event has grown from its humble roots as a gathering of select clients into a who’s who of marketing genius. This year, Digital CMO Summit 2009 featured 150 marketers representing the world’s biggest agencies, leading marketing technologist and, of course, iconic global brands.

For two days, we witnessed the future of our industry. Guided by the event’s theme, “Measuring Up,” the speakers talked about how internet and digital media are transforming their businesses, what they are doing to win online and how they are creating stronger connections between data-driven digital insights and meaningful ROI. Through presentations and panels, we not only learned how other brands “measure up,” but also we took home some never-before-revealed secrets for success.

Moving forward, we’ll continue to deliver interesting, insightful and useful programming through the Digital 180 channel. Through brief interviews, such as the one you’ll see below, and other video content, we’ll show you what leading digerati are thinking and, from time to time, provide our unique spin on news, events and our work. We hope you enjoy Digital 180, and we look forward to hearing your feedback and suggestions.