Here at Compete, we spend a lot of time and energy on the data methodology behind our panel.  We also get questions from our customers and partners about the panel, as well as how we get to the metrics that really matter to online businesses.  With that, we’re happy to announce the release of our new Compete Data Methodology white paper.  In it, you’ll find information on:

• Our multi-source panel approach
• Our unique people calculator
• Our normalization techniques
• Our online metrics

We hope this will prove to be an invaluable tool in understanding why we believe Compete’s panel is second-to-none in the industry.

Click here to download the whitepaper.

I am pleased to be writing this post from the Omniture Summit in Salt Lake City, Utah where you can meet some members of the Compete team at the Partners Showcase at booth 105.

This morning, Compete announced an exciting partnership with Omniture, the leading provider of online business optimization software, to help marketers more efficiently analyze and take action on new online insights.  By integrating Compete’s Web-wide competitive intelligence data with Omniture’s deep Web site analytics, the partnership puts the information marketers need to better develop, optimize and monetize Web sites at their fingertips.

Continue reading “Compete Meets Omniture – New Integration Announced” »

Next Thursday, Eric Austrew, Product Manager of Compete.com, will present  a webinar called Know Thy Audience – Using Compete’s Audience Profiles to target your ideal customer.

In his presentation, Eric will address the ongoing issues both publishers and advertisers face when trying offer or buy media placements based on audience measurement and standard demographic data. By gaining audience insights through comprehensive tools, like Compete’s Audience Profiles, marketers can discover the insights they need to create highly targeted marketing campaigns and optimize their acquisition strategies.

Join Eric on Thursday, 2/18 at 2PM EST, to learn just how easy it is to uncover never before seen insights about your website’s audience.

Click here to register.

Compete and Fox Audience Network Partner

First of its kind Audience Profiles now available through Compete

On Monday, Compete and the FOX Audience Network (FAN) debuted a comprehensive audience insight service. Publishers and advertisers now have the ability to dissect their website’s audience composition and use these insights to develop highly targeted marketing strategies to reach their ideal customer.

Compete Audience Profiles are available to anyone with a free MyCompete account on compete.com. See an example of some of the attributes you’ll see when using Compete Audience Profiles below.

Continue reading “Compete Now Offers Audience Insights!” »

It’s time to get a little bit tactical. On the Compete blog, we talk about data all the time, but very rarely do we actually “show” and not just “tell.” I get pretty fired up about Compete PRO, and the latest enhancements to Search Analytics provide a great excuse to devote an entire post to my favorite Compete PRO report: Keyword Destination.

Call it shameless self-promotion, but as far as I’m concerned, no online marketer can live without Keyword Destination, which sheds light on where people go downstream after searching for specific keywords.

Continue reading “Getting The Most Out Of Compete PRO : Keyword Destination Reports” »

2009 is BIG for Back to School: Staples and Office Depot See YOY Growth in Q3

September marked the beginning of the school year and the end of the Back to School Season for office supply retailers. Q3 sales figures have yet to be released, but if site volume is any indicator, online office supply retailers saw a year over year boom. Industry leaders, staples.com and officedepot.com, each saw huge gains – staples.com up 59% YOY to 23.7MM unique visitors (UVs) and officedepot.com up 21% YOY to 13.3MM UVs in Q3.

Traffic from the search engines contributed greatly to these gains – staples.com up 45% YOY and officedepot.com up 22% YOY in total search referrals.

Continue reading “Sept Data is Live: 2009 is BIG for Back to School” »