Jack Kiefer, the founder, President, and CEO of BabyAge.com, has some interesting insights on the current trends in digital marketing after being in the game for many years. He shares his thoughts on the evolution of customer acquisition over the past decade, from AOL to shopping comparison to Google, and where it is heading […]

When an extra minute or two checking around for a coupon code could save you money on an online purchase, it certainly seems worth the time. I can’t remember the last time I bought something online without checking for a coupon code first, and I’m just one of 32 million consumers in the U.S. […]

For several months, retailers have been reporting declining in-store sales but increasing online sales. So what does the all important e-commerce space look like for two of the largest retailers?

Last month, Wal-Mart attracted more visitors than Target to its website and 47% of Wal-Mart visitors looked at a product compared to 31% of Target […]