Startup-Watch: A Closer Look at Etsy.com by Damian RoskillOne of the companies I’ve been following for a long time is Etsy.com. Etsy.com is a website for folks selling craft items – or as they put it “Your place to buy & sell all things handmade.” More broadly, they are referred to in the startup world as P2P commerce (person-to-person) – similar to eBay […]
The Myth of Advertising Decay by Kyle JohnsonSometimes, it seems like omniscience. With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior. Did an ad lead to more visits, searches, sales? The answer rests comfortably in Compete’s data. This gives us an enviable perspective on how (and whether!) specific ads and ad strategies work.
But of […]
Who’s ready to bring clicks to bricks? by Drew FortinFor years people have been asking the question “how does online behavior impact my offline sales?” The question has been asked so much so that an entire industry has been built around trying to find the answer. In comes Compete…
Yesterday, Compete and Cannondale Associates, a marketing and sales management consulting firm, announced a partnership that […]
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