T-Mobile’s MyTouch 3G commercials may be all over the TV and internet these days, but most consumers viewing these commercials are probably not aware that HTC is actually the device’s manufacturer. HTC has long been making innovative handsets that, more often than not in the US, are branded by the wireless carrier at which they are available. In fact, HTC provided the hardware behind the first two Android-capable phones in the US: the T-Mobile G1 and the aforementioned MyTouch 3G.
However throughout 2009, HTC has not only offered more phones at the major carriers under its own brand but has also refocused its website to position HTC as a leading brand offering user-friendly smartphones that focus on the individual’s needs, both business and personal.
Continue reading “HTC Poised to Grow as Smartphone Market Expands” »
It’s time to get a little bit tactical. On the Compete blog, we talk about data all the time, but very rarely do we actually “show” and not just “tell.” I get pretty fired up about Compete PRO, and the latest enhancements to Search Analytics provide a great excuse to devote an entire post to my favorite Compete PRO report: Keyword Destination.
Many epic battles have been fought on soil, but far fewer in cyberspace. Leave it to Walmart and Amazon to break that barrier. Walmart and Amazon (and newcomer Target) are currently locked in an all out price war over online book sales that has culminated into the American Booksellers Association asking the Department of Justice to launch an antitrust investigation.
Continue reading “Walmart and Amazon declare war : Online Retailers Fight for Book Sales” »
I think Macgyver is the ultimate handyman. The way he is able to fix, create, or build whatever it is he needs under nearly any circumstances is amazing.
Most Americans don’t have Macgyver’s knowledge, capabilities, or writers- but what many of us do have is access to the Internet. And when it comes to fixing, creating, or building, people are using it in record numbers.
Continue reading “Clicking Their Way to Home Improvement: How Consumers are using the web in home improvement projects” »
Is online advertising a good vehicle for reaching brand advertising goals? Judged by their actions, more and more advertisers are voting “yes.” During the past several months, we’ve observed a gradual but decisive stride from an ambivalent stance toward a full embrace of online media as a branding tool.
This past week, we witnessed a Ford display campaign that to us represented a noteworthy waypoint in the development of online ads designed for branding objectives: ads that reject the click.
Apparently all the kiddos heading back to school are not turning to search engines to do their homework. Overall September web search activity remained at seasonal lows with no strong indication of recovery. In September, online users submitted 200MM less queries than they did in August. The majority of this decline came from Yahoo! (serving 100 MM less queries in September than August or an 8% decline).
Continue reading “September Search Share: The Bing train keeps rolling but not at Google’s expense” »
Compete online traffic metrics are leveraged by some of the largest companies in the U.S. and are frequently cited in national and industry publications like USA Today, Wall Street Journal and The New York Times.
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HTC Poised to Grow as Smartphone Market Expands
Continue reading “HTC Poised to Grow as Smartphone Market Expands” »
