Archive for the ‘Marketing Effectiveness Intelligence™’ Category

Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom

Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom

Photo Credit: Komverse Old Spice and agency Wieden+Kennedy yesterday  finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio,...

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Exactly How Valuable Are People With High Klout Scores?

Exactly How Valuable Are People With High Klout Scores?

If you’re anything like our office, you are in intense Klout competitions with your fellow coworkers. As the newest way to establish just how influential you...

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The Big Brand Theory Whitebook: Digital Insights From Industry Leaders

The Big Brand Theory Whitebook: Digital Insights From Industry Leaders

At the Compete Digital CMO Summit this past May, senior marketers shared their perspectives on “The Big Brand Theory,” including how their companies...

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Compete.com Crack Down: Sadly this appears to be working

Compete.com Crack Down: Sadly this appears to be working

Here at Compete we’re always looking out for new marketing and advertising techniques – and we found an interesting one recently.

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Upcoming Webcast: "Buzz is not sales!" with Jeff Hayzlett

Upcoming Webcast: "Buzz is not sales!" with Jeff Hayzlett

“Buzz is not sales!” with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett Date: Monday, October 11, 2010 Time: 1:00 PM EDT | 10:00...

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SXSW Interactive Panel Picker

SXSW Interactive Panel Picker

Think Like a CFO: Making Digital Measurement Matter Marketing expenditures are now more heavily scrutinized than ever. Some purists argue that the bean counters...

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How to Find Profitable Keywords with Alex Cohen

How to Find Profitable Keywords with Alex Cohen

Last Tuesday, senior marketing manager at ClickEquations, Alex Cohen, taught us how to discover which words are driving traffic to your competitors sites and which...

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Digital CMO Series: Bing – Building a New Brand in the Digital Age

Digital CMO Series: Bing – Building a New Brand in the Digital Age

Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected....

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Upcoming Webinar: Find Profitable Keywords with 2 Unconventional Techniques

Upcoming Webinar: Find Profitable Keywords with 2 Unconventional Techniques

Last Thursday, Compete sponsored a very successful and informative webcast by Bryan Eisenberg. Next week, we’re bringing you another free webinar, co-sponsored...

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Digital CMO Series: Jeffrey Hayzlett Part 2

Digital CMO Series: Jeffrey Hayzlett Part 2

Last week’s Digital CMO Series installment featured part 1 of exciting video from Jeff Hayzlett, former CMO of Kodak and author of the bestselling book...

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