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Consumers Weigh In on the Digital Wallet
Last week, search colossus Google announced that Google Wallet is in the works for the fall. With Google’s digital wallet, some shoppers will be able to use their...
Nothing is Certain, Except Death and Taxes and Online Marketing
For most of us, tax season has come and gone. But there’s no need to be sad. As the old adage goes, it’ll certainly be back. Though the season has closed, we...
Competition is Cool for Consumers, Especially in Online Banking
Banking fees: I hate them. More and more of these fees are getting added onto my banking statement and it is bothersome. It’s getting difficult to find a bank...
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II
Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed...
Financial Services Firms on Facebook: We Like What We See
Financial services firms have gotten a bad name when it comes to their social media efforts. I did a quick search on “social media and financial services.” While...
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the...
Americans Plan to Save and Pay Bills, According to Compete 2011 Tax Survey
Earlier this week, I received a letter from the Internal Revenue Service marked “official business.” I must admit I shook a little with apprehension. In turn,...
Compete January Category Data Show Surge in Demand for Accountancy and Tax Services
BOSTON, MA–(Marketwire – February 25, 2011) - Compete, a Kantar Media company, today released data for January showing that the Accountancy and Tax...
Battle of the Bulge: Nutrisystem Sees Rapid Weight Loss
Here at Compete we often talk about the predictive power of our data. We can often see trends in behavior and business performance before it is represented in financial...
Hopeful for Revenue from New Prepaid Cards, Big Banks Can Deploy Multiple Marketing Strategies to Drive Online Awareness
Traditionally, big banks have not focused on the prepaid card market, typically comprised of low income consumers seeking a checking account replacement. But as...
