Subscribe to RSS
Walmart: A Growing Giant — Part 2
Last week we looked at how retail king Walmart has used online display advertising to drive growth in site visitors at a faster rate than its rivals. So far this...
Summer Movie Blockbusters Go Big on MySpace
The summer movie blockbuster season is just about here, with major new releases set to hit theaters in the next couple weeks. Studies show that advertising support...
Cost Savings Message Proves Effective for Retailers
A few weeks ago we wrote a blog about a case study on the effectiveness of two ads Kohl’s ran on the homepage of MSN and the homepage of AOL. Recall that...
Does Ad Size Matter? It Depends What You Do With It
If you’ve visited the homepages of Yahoo!, AOL or MSN in the past couple of months, you may have noticed some really big banner ads. The online publishing...
Are Dynamic Ads More Effective?
At Compete we’ve recently been digging deeper into online ads. Like our clients, we’ve noticed that banner ads often don’t "click through"...
ProFlowers.com Comes Up Smellin’ Like Roses
The days leading up to Valentine’s Day are some of the busiest for online floral retailers (only Mother’s Day is busier). Big money is required to remain...
A Discussion with Brain Expert Dr. John J Medina
At first glance, interviewing a developmental molecular biologist might seem unusual for the Compete blog. After all, what does the discipline have to do with marketing?...
