Subscribe to RSS
Social Media Marketing #IWILLSWEAT
Image from: City Sports / I Will Sweat It seems like you can’t go to any marketing event these days without hearing social media marketing buzz words flying all...
Daily Reach vs. The Gap Logo Swap:
As we all know the Gap logo is back to the way it always has been. How did daily reach get affected during the swap out stint? See the red circle above on October...
No String Attached! Who doesn’t love a free trial?
Free trials offer the best of both worlds. Businesses and consumers both win. This summer, Netflix and Healthworks both wooed me with their awesome services, but...
Old Navy $2 Megasale
Recently an Old Navy online ad on Yahoo for a “˜$2 Cami Sale’ caught my eye. The Old Navy ad prompted consumers to use the secret passcode “˜CAMI4ME’...
The Whistle Blew Loud in July for WikiLeaks
July data is live on Compete.com, and to no surprise of many, Unique Visitors to WikiLeaks.org increased 168% month-over-month. WikiLeaks.org, a safe-haven website...
Firefox Personas-What’s Your Style?
You’ve got personality! You’ve got style! Does your browser? Firefox 3.6 browser can too with a persona. Firefox 3.6 makes it possible for you to change...
Using the Online Channel for CPG Product Launch: Yoplait Greek
How do you launch a new product in the $3.7B yogurt industry? That’s a question that Yoplait, a General Mills brand, recently tackled with the launch of...
Display Campaigns Drive as Much as 50% of Retailer Site Traffic
There has been quite a bit of talk in the online advertising community about attribution modeling which raises the question of how much credit the last ad should...
Apple Having a Little Fun
When you take a look at online display ads today, it is usually automotive or entertainment companies that have splashy eye-catching ads. But leave it to Apple...
The Dove Soap Bubble
According to the Google Keyword Tool,there were 7.5 million broad match searches on the term "˜soap’ in September. Granted that some of the searches...
