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RE:CONNECT. The Connection Project Book
Internet. Social. Mobile. These innovations are giving us the ability to understand—and connect with—customers in new and exciting ways and will drive marketing...
Overstock vs. O
Mashable recently published a piece on how O.com (formerly Overstock.com) was changing its name back to Overstock.com. Good move in my opinion – just looking...
Digital CMO Series: John Bell, Managing Director, Oglivy 360
“Even Social Media needs brand management.” At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation...
Rockstar Games: Creating Controversy and Commanding Buzz
Image taken from RockstarGames.com/V/ Since the original Grand Theft Auto was released in 1997, Rockstar Games, a subsidiary of Take-Two Interactive, has been surrounded...
Why Netflix Is Still #Winning
Recently Netflix announced its third Quarter financials and the headlines since have not been kind. Over the past three months the darling of the post-Blockbuster...
Amazon’s MYHABIT Targets “REAL” Women Via Email
With the popularity of online flash sales, it’s natural to wonder what retail categories are going to be the next big trend. Amazon’s MYHABIT is leading...
Tom Brady: Most Valuable Pitchman
I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September...
Digital CMO Series: Andy Sims, Director of Global Advertising, Skype
“Branding means so much more than raising awareness – it’s about activation, evangelism and engagement.” Andy Sims, Skype With over 145 million active...
A Daily Deal… Just For You!
Does LivingSocial.com have a deal for you? Since its launch in July 2009, LivingSocial, a daily deal site, has grown to over 34 million members in the U.S. With...
Google & Zagat: Batman & Robin
Google just announced it is acquiring Zagat Survey (Zagat), a historic and significant player in the restaurant review space. The purchase is another component...
