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Scion Music Measures
Scion has always been somewhat of an experimental brand, from marketing tactics to product design. Music continues to play a lead role in Scion’s strategy:...
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel...
Toyota Will Struggle to Regain Marketshare: Compete Analyst on CNBC
Lincoln Merrihew, Managing Director of Automotive and Travel at Compete, was featured last night on CNBC’s Earnings Central segment on Toyota. Toyota released...
Kia 2012 Targets: Can They Walk The Walk?
Last week, Kia Vice Chairman Hank Lee stated that Kia US sales will surpass 500,000 units in 2012. Lee’s aggressive forecast is based partly on Kia’s 37%...
Ridgeline at Risk?
Recently several automotive publications have hinted that Honda may soon discontinue its innovative Ridgeline mid-size pickup. Dodge just discontinued its like-sized...
Chrysler Pre and Post-Bankruptcy Analysis
Last week, former Chrysler CEO Bob Nardeli made a statement that the Obama administration didn’t need to give control of Chrysler to Fiat SpA in order to...
2012 Honda Civic Pre- and Post-Launch Analysis
In June, Honda launched the 2012 Honda Civic after postponing the original launch due to quake-related supply shortages. The launch was much-anticipated as six...
Fiat Shifting into (J-)Lo Gear
Fiat USA is leveraging Jennifer Lopez and her ever-expanding brand reach to support the continued launch of the Fiat 500. Compete investigated the extent to which...
Chrysler 200 Post Launch
The Chrysler 200 was one of several recently-launched models designed to highlight the rebirth of Chrysler. Its advertisements featured Detroit musician Eminem,...
2012 Toyota Camry Baseline and Targets
On August 23rd, Toyota launched the 2012 Toyota Camry. The launch is important to Toyota as since 2007 Camry has accounted for 1 in 5 Toyota US sales, and for...
