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Free Report: U.S. Auto Industry: 2011 in Review
Image from: Eric Broder Van Dyke / Shutterstock 2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted...
Do Acura Fans Care About Jerry Seinfeld?
Image from: Por Homme As a longtime Seinfeld fan, I was excited to see none other than Jerry Seinfeld himself starring in a commercial for the new Acura NSX on...
Insights into Fiat 500′s below Expectation Sales Performance
Throughout the last month, Fiat has experienced its share of tumultuous news. It began with a third quarter financial report that stated how Fiat (excluding Chrysler)...
Cruze to Market
Many call the Chevrolet Cruze the brand’s best small car ever. Cruze sales in CY 2011 have averaged over 20,000 units each month—that’s about 13% of all...
Webinar Replay: The Evolution of the Compact Car Segment and the Role Played by Social Media
Image from:Luti / Shutterstock The online automotive channel continues to increase in complexity – social media, model search, online shopping behavior-...
Scion Music Measures
Scion has always been somewhat of an experimental brand, from marketing tactics to product design. Music continues to play a lead role in Scion’s strategy:...
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel...
Toyota Will Struggle to Regain Marketshare: Compete Analyst on CNBC
Lincoln Merrihew, Managing Director of Automotive and Travel at Compete, was featured last night on CNBC’s Earnings Central segment on Toyota. Toyota released...
Kia 2012 Targets: Can They Walk The Walk?
Last week, Kia Vice Chairman Hank Lee stated that Kia US sales will surpass 500,000 units in 2012. Lee’s aggressive forecast is based partly on Kia’s 37%...
Ridgeline at Risk?
Recently several automotive publications have hinted that Honda may soon discontinue its innovative Ridgeline mid-size pickup. Dodge just discontinued its like-sized...
