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The Web Isn’t Dead — But Research Is A Mixed Berry Torte
I was somewhat distraught about my career prospects when I read the proclamation on the front of Wired magazine last month: “The Web is Dead.” The articles...
No String Attached! Who doesn’t love a free trial?
Free trials offer the best of both worlds. Businesses and consumers both win. This summer, Netflix and Healthworks both wooed me with their awesome services, but...
Old Spice? New Spice!
It’s summertime! ‘Tis the season for deodorant. And while you manly men out there are out doing manly men things, you should consider deodorant to be...
LeBrondemonium! Did you feel it? Did you feed into it?
Last week, LeBron James had the majority of the sports world wrapped around his pinky. Pandemonium, really. (Wild uproar or unrestrained disorder; tumult or chaos)...
Gulf Media Attention Spills Out Weekly
Since it began on April 20th, the tragic Deepwater Horizon Oil Spill has consistently made headlines each week. Whether it is an updated prognosis on the effects...
Nissan Turns A New Leaf
In the short time window an online ad has to catch one’s eye, its ability to capture ones engagement within just a few seconds is imperative. Last Wednesday...
Using the Online Channel for CPG Product Launch: Yoplait Greek
How do you launch a new product in the $3.7B yogurt industry? That’s a question that Yoplait, a General Mills brand, recently tackled with the launch of...
Display Campaigns Drive as Much as 50% of Retailer Site Traffic
There has been quite a bit of talk in the online advertising community about attribution modeling which raises the question of how much credit the last ad should...
XFINITY. Comcast without the baggage or something new?
On February 12th, 2010, Comcast launched a new brand name for its consumer wireline products, which include high-speed internet, television and landline phone service,...
Is that any way to make an impression?
"Click fraud" is something we all know to be on guard against, thanks to investigation and reporting that’s extended even into mainstream news. ...
