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Three Digital Revelations from the GroupM What’s Next Conference
I was lucky to be able to attend the What’s Next conference in New York City last week. Those who went would tell you that it was a tremendous event and covered...
How Much Is Our Behavior Worth?
Looking to add to your summertime reading list? I recommend the new report from Harvard Business School professors John Deighton and John Quelch and Hamilton Consultants,...
The Internet Vs. Al Ries
In a trade publication last month, marketing guru Al Ries proudly declared that “determining the ROI of a marketing program is an expensive exercise with little...
Digital Summit Spawns Actionable Ideas
Last week marked the sixth anniversary of TNS Media and Compete’s Digital CMO Summit and, despite the economic gloominess, attendees’ outlook for digital...
How Twitter Can Drive Your Bottom Line
“Yes, I have tweeted.” If you’re a fan of Stephen Colbert, you’ll know that his boastful response to Meredith Viera earlier this month wasn’t...
Winning The Game: How To Become A Moneyball Marketer
In my post last month, I contrasted swing-for-the-fence Powerball Marketers from companies that follow a scientific, Moneyball Marketing discipline. The quick summary...
Powerball vs. Moneyball Marketing: Part I
February marks the slow transition from pro football to Major League Baseball, and while dissecting Superbowl advertising and Theo Epstein’s off-season maneuvers,...
Amazon.com is Fueling a Strong December for Online Retailers
Whether you’re an analyst, economist or a just a red-blooded American consumer, your eyes are probably fixed right now on the retail industry. We’re...
Get Naked with Matt McGowan (Incisive Media, VP of Marketing)
We’re just 7 days away from the SES NY the next Search Engine Strategies conference. The show runs from March 17-20th in New York City, and what better way...
Get Naked with John Palfrey
In our last Get Naked post, we interviewed PR guru Larry Weber and talked about his new book, "Marketing to the Social Web." Larry is one of the most...
