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Bon Jovi and Saturn: A Good Match?
Which can you better recall: the model name of Saturn‘s sport sedan or the lyrics to Bon Jovi’s Livin’ on a Prayer? Troy Clarke, President of...
Huffington Post Readers: More Diverse Than You Think
Playing to your base may be standard operating procedure in politics, but the left-leaning Huffington Post appears to have attracted a more diverse audience than...
If Clicks Were Investments: Early 2008 Financial Search Engine "Portfolio" Performance
With the dour state of the economy, would you be at all interested in investing ten-grand in a portfolio that returned 45% last year? If it was the Google Finance...
Interest in Chinese Stocks Surged in Q4 2007
They say a butterfly can flap its wings in China and eventually cause a windstorm in the US. In 2007, that windstorm played-out as a surge of stateside interest...
If Clicks Were Investments: 2007 Financial Search Engine "Portfolio" Performance
Would you invest $10,000 in a portfolio configured by thousands of strangers researching stocks on Google Finance? Few reasonable people would, but had you done...
2007 Top Stocks Searched: Apple, Google, DJIA
Last summer, we looked at financial search engines, such as Google Finance and Market Watch, to see if we could find any correlations between stocks’ search...
Verizon's FiOS vs. DSL: Battle of the Brands
Competitive positioning is a tricky matter in any business. Companies work hard to educate and train consumers about their product. Sometimes they do such a good...
Stock Searches: Not all searches are equal
In a previous blog, we listed the 20 most heavily searched stocks during the bearish week of July 30. That analysis showed a lack of any statistically significant...
Top Stocks Searched; Search Activity at Popular Stock Market News Sites
Measures of volatility, anticipated earnings and a dozen other ratios are all meant to help finance professionals foresee the next trend in the market. But these...
Stealing Homer's Thunder?
The Simpsons is a pop-cultural paradox. The show retains its irreverence, while its broad commercial appeal should allow Fox marketing executives to leave the franchise...
