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As Amazon Presses Pause on Amazon Mom, Parents Mourn while Rivals Rejoice!
Savvy parents looking for bargains on diapers have undoubtedly heard of Amazon Mom. Unlike its subscription-based Amazon Prime cousin which offers free 2-day shipping...
Don’t delete those emails! Groupon needs you back.
Hyped as one of most anticipated IPOs of the year, Groupon has seen its stock price tumble since going public last month. Traffic to Groupon.com has also been...
Vineyard Vines Hopes You ‘Hoof It’ to the Stores After the Kentucky Derby
The final stretch of the Triple Crown is just around the bend. The Belmont Stakes takes place on June 11th, following some thrilling performances at the Preakness...
A Merry Black Friday for the Big Retailers
Black Friday 2010 may go down as the year in which retailers finally jumped the shark in unending quest to convince deal-seekers to spend their precious shopping...
Online Soap Purchasing Deserves a 2nd Look
If you’re like most people, the thought of ever purchasing everyday household essentials (such as soap, razors and diapers) online probably seems a bit silly...
Walmart and Amazon.com Battle for Online Supremacy
The 2009 holiday shopping season is shaping up to be the battle of retail’s two titans:Â Amazon.com, the largest online retailer vs. Walmart, the world’s...
Alice Likely to Finally Convince Many to Purchase Everyday Products Online
After over a decade of caution, paired with a few false starts and missteps along the way, the world’s largest advertisers, namely consumer packaged goods...
Amazon’s Kindle Ads Drive Interest, while Search Delivers Results
Amazon’s sheer size (65 million unique visitors in April) gives it a powerful soapbox from which it can pitch virtually anything to its captive audience. ...
eBay’s New Strategy: What Was Once Old is New Again
At web giant eBay, it’s out with the new and in with the old both in terms of corporate strategy and product mix. After trying in vain to remake itself as...
Super Bowl Ad Effectiveness: Who Scored with Viewers?
At roughly $3 million a spot, this year’s crop of Super Bowl advertisers relied heavily on humor, feel-good messaging and timely promotions to stand out in...
