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Sears: Leading Retailer, Brand or Both?

Sears: Leading Retailer, Brand or Both?

A recent article about Sears in the WSJ ("Sears Scrambles Online for a Lifeline") got me thinking about all their recent initiatives in the online channel...

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Cross-Channel Retail: What are online customers doing today?

Cross-Channel Retail: What are online customers doing today?

There has been a lot written recently about cross-channel retail in terms of the value to the retailer and importance to consumers. Aside from survey results, few...

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