With an increase in people checking out American Idol during the latter days of July and new days of August, you have to wonder, what is up? Was it due to the ‘last chance!’ – only a few days are left to see Taylor and Kat’s performances? Umm…I don’t think so! The gain in traffic, week to week, with over 400,000 monthly visitors, came from none other than … audition details!

You got it. Auditions. Season 6. Where you at? If you are between the ages of 16 and 28, you too can audition for a chance to have Simon sneer at you in person, Paula joyfully dance despite your vocals or Randy call you ‘dawg’. Los Angeles auditions started on the 8th, followed by San Antonio on the 11th, East Rutherford (that’s really New Jersey, folks) on the 14th and Birmingham, yesterday (21st). For those of you who think you can sing…you still have time for Memphis on September 3rd, Minneapolis on September 8th or Seattle on September 19th. Get those plane tickets!

For those of you who don’t want to join the thousands of people who will attempt to achieve fame and fortune, watch the audition previews and dream. Yeah…keep on dreamin’.

Besides finding out where to find the nearest local store (for those in the hinterlands) or possibly, ordering coffee online (again, for those in the hinterlands), I would think that the people visits for starbucks.com is not going to land it in the top 50 sites for the month. In fact, about 728K people visited this site in June, ranking it near the 2200^th most popular site… but I expect this number to climb over the month of July.

Why? Starbucks Summer Pursuit, silly! If you text ‘summer’ to 66268, you can take part in a 3 questions for 3 weeks game which may win you a free iced coffee or a trip to play the Ultimate Scavenger Hunt in NYC with the grand prize being a trip to Costa Rica.

Why else would I be surfing the starbucks.com site to figure out the common ingredient in one of their drinks and another famous drink loved by kids? Why else would I do a search on ipanema or the French legion? Because if I text the right answer I get an immediate response and the chance to answer another question! And, really, who wouldn’t want to go to Costa Rica?

And guess what? I am not the only one. You will find people posting some of the starbucks pursuit questions in various places on the web for someone else to answer the question for them. Hint: use search – it works.

Taking advantage of our fears of chunkiness from holiday and new year festivities, TheBiggestLoserClub , drove more traffic to its site through their “free diet profile” promotion and the anticipation of a new Loser season. With an increase of 103%, close to 400,000 weight-conscious, resolute visitors cruised the site to check on membership and the latest on Join the club by submitting your diet and exercise habits, receive meal plans and exercise programs customized to your needs. Membership includes weekly emails and access to the show’s fitness consultants.

While casting calls continue for contestants for Season 3, two special Biggest Loser shows have aired since the end of Season 2: Engaged Couples and Families. Shortening the airing time to 2 nights versus a season, both of these shows feature the same format: weigh-in, work-out, eat less, and weigh-in again. Experience the ups and downs of these contestants or create your own.. BLC .