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Touchdown for Super Bowl Automotive Ads? [2012 Edition]
Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives...
Infiniti JX to Chart New Territory
Acura has sold an average of 45,000 MDX’s per year over the past 5 years and Infiniti has some MDX envy. A keyselling point of the MDX, Infiniti believes, is its...
Mixed Results for Facebook Among OTAs
Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth. Facebook today is...
What’s the Deal with Travel Promotions?
Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed. Travel is no exception. ...
NBA Test of Fans’ Patience
Image from: Christopher Penler / Shutterstock Strikes, labor disputes, and lock-outs are rarely good for a sport in the short-term. The most recent was between...
Cruze to Market
Many call the Chevrolet Cruze the brand’s best small car ever. Cruze sales in CY 2011 have averaged over 20,000 units each month—that’s about 13% of all...
Scion Music Measures
Scion has always been somewhat of an experimental brand, from marketing tactics to product design. Music continues to play a lead role in Scion’s strategy:...
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel...
Is Cruise Set to Ride the Mobile Wave?
Photo credit: flavijus, flickr. With Apple 4s sales off to a strong start in the wake of the Steve Jobs era, use of mobile will only grow. The travel industry,...
Catching Up on Condiments
Dobroslawa Szulc/Shutterstock France recently banned ketchup in school cafeterias—except, oddly enough, on French fries. First offered in 1876, ketchup today...
