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Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom
Photo Credit: Komverse Old Spice and agency Wieden+Kennedy yesterday finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio,...
Webinar Replay- Three Gaps In Your Ad Data: You Don’t Know What You Don’t Know
Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see? What part of the picture are...
How Advertisers Can Find Their Target Markets with Compete’s New Media Planner
We’ve been busy in the Media Products group here at Compete. In addition to launching Ad R/F™, we also got to announce our new Compete Media Planner (CMP)....
Dynamic Logic
A quick shout-out"¦. All marketers and advertisers really should check out this blog post by Ken Mallon, who is SVP for Custom Solutions and Ad Effectiveness...
Is that any way to make an impression?
"Click fraud" is something we all know to be on guard against, thanks to investigation and reporting that’s extended even into mainstream news. ...
Four Reasons Marketers Need a Panel to do Attribution Modeling
There’s a lot of buzz about "attribution modeling" in the online media world right now. There’s also a lot of confusion about what it is,...
Getting good behavior from your ad network
Media planners dwell in a quandary: the efficiencies presented by ad networks and the effectiveness promised by behavioral targeting make perfect sense, but there...
A look under the hood of Ad Impact
Because many of our Ad Impact clients ask “How does Compete see ads?” or “What is it you see?” we decided to answer those questions in...
The Myth of Advertising Decay
Sometimes, it seems like omniscience. With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior. Did an ad...
Ads That Reject The Click
Is online advertising a good vehicle for reaching brand advertising goals? Judged by their actions, more and more advertisers are voting "yes." ...
