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Credit Karma Uses Advertising Model to Take on Subscription Model in Credit Score Monitoring
According to the 2007 Online Banking Report, approximately one in three US adult consumers monitors or checks their credit score in some form or another. A search...
How Loyal are Wachovia and Washington Mutual Customers?
Now that the dust has begun to settle on the acquisitions of Washington Mutual by Chase and Wachovia by Wells Fargo, the question now is whether WaMu and Wachovia...
Top 10 Reasons Why Consumers Choose Their Bank
Financial services marketers certainly spend a lot of time and effort in understanding why people choose to bank with them or decide to bank with a competitor. Compete...
Who is the New #1 in the Banking Industry?
As a Washington Mutual account holder, my greatest concern about WaMu’s viability became a reality last Friday. WaMu, known for its breezy "WhooHoo!"...
Do Any Financial Services Marketers Really Do a Good Job in Marketing to Their Customers?
We recently had the pleasure of interviewing Bryan Stapp, former CMO of Quicken Loans and currently Chief Marketer of his firm Loud Amplifier Marketing. In our interview,...
ING DIRECT vs. E*TRADE: Seeing Inside Your Rival's Ads
One of the fiercest areas of competition within financial services is in high-yield savings products. Since together E*TRADE and ING DIRECT accounted for almost...
Where is the Growth in Vehicle Insurance?
Recently, Compete posted a blog interview with Jon Swallen, SVP of Research for TNS Media Intelligence. In the blog, Jon details the state of the auto insurance...
A Look at the Credit Card Aggregation Space
There has been a lot of attention given lately to the credit card aggregation space. Perhaps it is partially based on the success of CreditCards.com which intended...
Interview with Netbanker's Jim Bruene
We recently had the opportunity to interview Jim Bruene, author of the popular blog Netbanker. Netbanker is a leading online finance and banking blog which covers...
Bank of America Catapults to #1 Position in Online Mortgage Lending with the Acquisition of Countrywide
Earlier this month, Bank of America announced that it was buying troubled Countrywide Financial for $4B in stock. There are several theories regarding the reason...
