Author Archive:

A Very ‘Pinterest’-ing Idea

A Very ‘Pinterest’-ing Idea

If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing...

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Deconstructing Your Competitor’s SEO Program

Deconstructing Your Competitor’s SEO Program

We’re sponsoring an upcoming webinar on SEO on Tuesday, May 24th presented by Marios Alexandrou. There isn’t one of us that wouldn’t like a peek into...

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Why Email Marketing is Like Dating

Why Email Marketing is Like Dating

As an email marketer, I spend a lot of time writing, optimizing, segmenting, and analyzing emails for Compete. I also spend a lot of time reading other people’s...

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In Defense of Social Media Interns

In Defense of Social Media Interns

What is up with the fashion industry? First, Kenneth Cole has a twitter snafu and now you? I read Kristy Bolsinger’s article “So, you hired an intern...

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SMX: Mobile Apps & How They’re Revolutionizing Search

SMX: Mobile Apps & How They’re Revolutionizing Search

Attending SMX West this week? See Danielle Nohe, Director, Technology & Entertainment from Compete speak about mobile apps and how they’re revolutionizing...

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What Does Innovative Marketing Mean To You And Your Organization?

What Does Innovative Marketing Mean To You And Your Organization?

Yesterday we had a great webinar with Mark Stevens, author of the BusinessWeek best-seller, “Your Marketing Sucks.” We talked about ways you can improve...

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Women In Tech

Women In Tech

A bunch of Competers went to the office warming party at Performable last week and I kept overhearing “Wow, there are a lot of dudes here!” Yes, it’s...

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Your Social Media Puts the ‘Suck’ in Suxorz Awards

Your Social Media Puts the ‘Suck’ in Suxorz Awards

Social media 101: Whatever you tweet may be retweeted, deleted (but never erased from the internet), and remembered forever for better or worse. Bad social media...

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Customer Service: All that AND a bag of chips. Popchips, that is.

Customer Service: All that AND a bag of chips. Popchips, that is.

A couple of weeks ago, I addressed a customer service issue with Kloutperks and Popchips. To my surprise, the CEO of Klout reached out in the comments section. This...

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Kenneth Cole-y Moley

Kenneth Cole-y Moley

Holy Moly, Kenneth Cole-y. The tweet heard ’round the world yesterday was the Kenneth Cole PR nightmare that has, in my eyes, removed Kenneth Cole, and possibly...

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