Author Archive


for MyCompete members

If you don’t already have a Compete.com account - what are you waiting for? You get access to Compete’s advanced features when you register for a free account + if you register now, you’ll get $10 worth of Compete.com credits. You will be able to use these credits to run premium reports on Compete.com

With an account, you also get to:

  • Access Compete Search Analytics [screencast tour]
    Compete Search Analytics is the starting point to build and optimize search marketing campaigns that create brand awareness, drive site traffic and increase sales. Thousands of marketers use Compete Search Analytics to discover keywords driving traffic to any web site, identify gaps in search strategies, invest in terms that drive the most engaged visitors, and track performance against competitors and peers.
  • Compare up to 5 web sites at a time vs. just 3 for regular users
  • Save SnapShots to a Portfolio: save your favorite groups of up to 5 sites for quick access
  • Export data to CSV/Excel: save a full year’s worth of data to your computer
  • Rate sites: vote for your favorite and least favorite sites
Note: this deal is valid only for new Compete.com members.



Compete.comWe do our best to spread the word about Compete, but we know it has no better ambassador than the people that use the service. So, we’d like to make it worth your while and put money in your wallet, to help spread the word.

You simply have to link to Compete.com and receive commissions on all orders that originate from your site.

  • We pay you $6 for each order that you refer. Compete packages start at just $20.
  • After the first 50 orders we pay you a one time bonus of $100.
  • When you cross 150 orders we pay you another one time bonus of $150.

Affiliate Program FAQs:

Q: What am I promoting?
Compete is a new breed of web analytics company. We have a diverse sample of 2,000,000+ U.S. internet users that have given us permission to analyze all the web pages they visit and ask them questions via surveys.

Our first paid Compete.com product - Compete Search Analytics is the starting point to build and optimize search marketing campaigns that create brand awareness, drive site traffic and increase sales. Thousands of marketers use Compete Search Analytics to discover keywords driving traffic to any web site, identify gaps in search strategies, invest in terms that drive the most engaged visitors, and track performance against competitors and peers.

Q: How do I become a Compete Affiliate?
Fill out the application form — it only takes minutes!

Q. Does it cost anything to join?
Becoming a Compete Affiliate is 100% free.

Q: How does the program work?
When a visitor from your site completes an order on Compete.com, you get compensated. We handle the transaction, processing, and customer service. Commission checks are sent to you monthly.

Q: How do I link my site to Compete?
Once you are accepted as an Affiliate you can follow links to the Commission Junction site (www.cj.com), where you’ll find your own account and a special tool for creating links to Compete. You will be able to choose from a variety of links to our website. It only takes a few minutes to set up your links.

Q: How do I get my reports?
Through Commission Junction, we provide you with round-the-clock access to detailed reports. These reports are updated daily, and provide information on click-through, conversion, and commissions earned.

Q: How often will I be paid?
Checks are sent monthly. If your commission is less than $25, the total amount will be carried over to the next month. Once you have surpassed $25, you will be sent a check at the end of the month. You can track your commission balance on Commission Junction.

Become a Compete.com affiliate now »

If you’re already a Commission Junction user, search for “compete.com” to learn more about the program.



Free! Web metrics on the go, Get the Compete Toolbar. Download Now - About Toolbar
Compete Toolbar


In the space of a month, Facebook has gone from media darling to devil. However, all the bad PR didn’t hold back Facebook.com traffic in November. Unique visitors jumped 20%:

Facebook Growth Nov 2007

The big question — Are Facebook users even aware of their worsening privacy situation? Take a look at the chart below. Looks like regular Facebook users are mostly unaware of their worsening situation, or more likely don’t know what to do about it - not good.

According to one Facebook poll, 67% of all respondents had not even heard of the Facebook Beacon.

Facebook Privacy Page

It’s generally a good idea to put users first, then investors. I hope the good people at Facebook HQ wake up quickly.

Want More Data? Compete’s top site lists are the best way to get visibility into the web as a whole. Compete offers ranked lists of 1,000 to 500,000 domains with complete Visitor, Pageview, Time, and Attention metrics. Find out more.

Jay loves creating, technology and innovation. Find out more here.



The 2007 Crunchies is the first annual competition and award ceremony to recognize and celebrate the most compelling startups, internet and technology innovations of the year. The Crunchies is a collaboration project between GigaOm, Read/WriteWeb, VentureBeat and TechCrunch. You choose who wins.

If you like Compete.com please nominate Compete as the Best enterprise start-up in the 2007 Crunchies!

Crunchies2007

Our report card for our first year:
Compete.com Birthday



Free! Web metrics on the go, Get the Compete Toolbar. Download Now - About Toolbar
Compete Toolbar


Is it a good time to be long-term bullish on the Internet? Take a look at the chart below -

Time Spent Online 2007

We are spending more and more time consuming information online. Logically, since time is finite online advertising spend should follow a similar trajectory with marketers allocating their ad budgets in proportion to where people are spending their time.

Needless to say, this is a time of considerable opportunity for online media properties and online marketers!

Jay loves creating, technology and innovation. Find out more here.



We love hearing from our users, and love it even more when you find a cool useful way to use Compete.

Gary recently used Compete.com to analyze how one of his client’s traffic compared to its closest competitor. He quickly discovered:

“Never mind the actual numbers: a clear trend emerged. While our client’s traffic stayed stable, the competitor’s bounced up and down like a SuperBall. Intelligence received. Our client had a loyal following; the competition was offer-driven.”
Gary Stein is director of strategy for Ammo Marketing. He has been working in interactive advertising for nearly a decade, writes a column for ClickZ, and maintains a blog on advertising and media trends. Gary lives in San Francisco with his family. Gary Stein
Have a story or tip to share? e-mail them to membersupport@compete.com We’d love to hear from you!

David Utter of WebProNews adds:

Loyalty is the keystone to long-term success. Customers who keep coming back make it easier to sustain a business, since the cost of acquiring that customer has been repaid.

If two competitors have been running neck and neck for customers within a niche, that steady loyalty looks great, but those spikes in interest for the other site have to be intriguing. How are they consistently building offers that boost traffic?

The spikes will prove instructive immediately to the site publishers. If they rise above and then return to a baseline of traffic, the offer probably performed as it should have.

When a website’s traffic lives and dies on the offer, with no loyalty, it means someone needs to take a closer look at the business and its visitors beyond that marketing effort. Are they abandoning shopping carts at the shipping price screen? Do they arrive at a landing page of product information, and then exit?

The reactions may indicate something the business can change for the long-term good of the website. With all things being equal, customers who only stop by and convert when the price is right are telling the site publisher what they think of the everyday business.



Free! Web metrics on the go, Get the Compete Toolbar. Download Now - About Toolbar
Compete Toolbar